Use when asked to write or fix product/marketing copy, landing pages, UI strings, brand voice, AI tells, an end-of-article CTA, or a hook/lede. Not for whole articles: use technical-article-writer.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Copywriting
## Contract
| Field | Bound contract |
|---|---|
| Trigger | Write or fix product or marketing copy, landing pages, UI strings, or brand voice, or remove AI tells (page); design or review a bottom-of-article CTA (cta); write a hook, lede, or accroche for long-form content (hook). |
| Authority | Reversible local. Writes only user-facing copy and brand voice outputs in the working tree; cta and hook modes emit chat output only. Rollback is version control. No remote mutation. |
| Side effect | Creates or edits copy files and brand voice outputs in page mode; cta and hook modes produce conversation only. |
| Done | Page: copy is free of AI-isms, matches the voice chart, and fits the page type. Cta: the full recommendation structure is composed. Hook: the user has selected a hook and its commitments are named. |
## Inputs
- Mode selector: `page`, `cta`, or `hook`. Auto-detect from the ask: a bottom-of-article call-to-action routes to `cta`; a hook, lede, or accroche for long-form content routes to `hook`; anything else routes to `page`. An explicit mode argument overrides auto-detection.
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The line at the top of this page pins the label git:20260905.1f63894, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_7zyinkpzh53452jy
GET https://markdownregistry.com/api/v1/resolve?ref=outlinedriven/outline-driven-development/copywriting
GET https://markdownregistry.com/api/v1/blob/4ebefc5115452c646b57431905a174df7eb4d479c806c60c151eaa0f9d8110c2
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
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