copywriting SKILL.md skillA

copywriting from vanducng/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add vanducng/skills/copywriting@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
vanducng/skills
Path
skills/copywriting/SKILL.md
Versions recorded
4
Latest version
v1.0.0, committed Sep 11, 2026
First version recorded
Jun 17, 2026
Size
4,485 bytes
Repository stars
8
License
MIT

Conversion copywriting formulas, headline templates, email copy patterns, landing page structures, CTA optimization, and writing style extraction. Use for high-converting copy, headlines, email campaigns, landing pages, social posts, product copy, CTA variants, or applying custom writing styles from an assets/writing-styles directory.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Copywriting

Formulas, templates, patterns, and writing styles for high-converting copy.

## When to Use

- Writing headlines/subject lines, landing page copy, email campaigns
- Social posts, product descriptions, CTA optimization, A/B variations
- Applying custom writing styles from user documents

## Writing Styles

Load: `references/*.md` | Optional project catalog: `assets/writing-styles/`

**Extract styles from multi-format files:**
```bash
python3 <copywriting-skill-dir>/scripts/extract-writing-styles.py --list         # List files
python3 <copywriting-skill-dir>/scripts/extract-writing-styles.py --style <name> # Extract style
```

Set `COPYWRITING_STYLES_DIR=/path/to/writing-styles` to override discovery.

**Formats:** `.md` `.txt` `.pdf` `.docx` `.xlsx` `.pptx` `.jpg` `.png` `.mp4` (docs/media need `GEMINI_API_KEY` and the `vd:omnimedia` scripts installed)

## Copy Formulas

Load: `references/copy-formulas.md`

| Formula | Structure | Best For |
|---------|-----------|----------|
| AIDA | Attention → Interest → Desire → Action | Landing pages, ads |
| PAS | Problem → Agitate → Solution | Email, sales pages |
| BAB | Before → After → Bridge | Testimonials, case studies |
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add vanducng/skills/copywriting@sha256:35d812f782cf29df

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_a3u4haeg4uf5o2nv.svg)](https://markdownregistry.com/a/art_a3u4haeg4uf5o2nv)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 4 versions of this file, between Jun 17, 2026 and Sep 11, 2026, about one every 29 days.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-09-11 9e58ef3 4,485 BA view · diff
v1.0.02026-08-19 b560183 4,444 BA view · diff
v1.0.02026-07-24 51405ee 4,290 BA view · diff
v1.0.02026-06-17 e7c142b 4,290 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (4485 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

vanducng/skills · 8 stars · license MIT · pushed 2026-11-05 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_a3u4haeg4uf5o2nv
GET https://markdownregistry.com/api/v1/resolve?ref=vanducng/skills/copywriting
GET https://markdownregistry.com/api/v1/blob/35d812f782cf29df168f9529a9d34cbcdbda7b7118ca6bd52079a55b6f106ef3

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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