performance-memo SKILL.md skillA
performance-memo from cognyai/claude-code-marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add cognyai/claude-code-marketing-skills/performance-memo@v1.1.2Pins v1.1.2 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- cognyai/claude-code-marketing-skills
- Path
skills/performance-memo/SKILL.md- Versions recorded
- 1
- Latest version
- v1.1.2, committed Oct 12, 2026
- Size
- 16,791 bytes
- Repository stars
- 114
- License
- none declared
The Monday memo a sharp analyst would write — joins spend on every ad platform to qualified calls, deals, revenue, refunds and churn per campaign ID, catches cheap customers who churn, and ends every line in a decision — keep, kill, change or test.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Performance Memo Every Monday, a short memo the way a sharp analyst would write it: > "The profitability-review page converted at 4%, and half those leads were too small to serve. > The dinner ad has the lowest cost per qualified call. Retargeting has spent $3,000 and produced > two sales conversations." **Every line ends in a decision for you: keep, kill, change or test.** It follows the money all the way through to retention, refunds and profit, because a campaign that brings in cheap customers who churn in sixty days looks great on a dashboard and quietly loses you money. **Requires:** Cogny ($9/mo). It's best with `/campaign-ledger` running. Without IDs it falls back in this order, labelling the confidence of every line: 1. **Campaign IDs** in the ledger (high) 2. **fibbler** channel-level attribution (medium). Needs fibbler with two paid channels; it refuses or returns zeros otherwise. If fibbler refuses, returns zeros **or fails auth** (401 / `Forbidden`), drop to tier 3 and name it in "Data problems". 3. **Platform-reported conversions + GA4 by `sessionSourceMedium`** (low). Always cross-check: if a …
Read the whole file at its exact version.
How to install
mdr add cognyai/claude-code-marketing-skills/performance-memo@sha256:f1b96d0c124bc29bThe line at the top of this page pins the label v1.1.2, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_c2eee3w6glfsfpen)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Oct 12, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (16791 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
cognyai/claude-code-marketing-skills · 114 stars · license none declared · pushed 2026-10-12 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_c2eee3w6glfsfpen GET https://markdownregistry.com/api/v1/resolve?ref=cognyai/claude-code-marketing-skills/performance-memo GET https://markdownregistry.com/api/v1/blob/f1b96d0c124bc29bc297aa2dcebf381f237ee32560069bc8c0b9b0fffc6329a8
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.