landing-page-and-web-copy SKILL.md skillA

landing-page-and-web-copy from the-nam-shub/e5-real-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add the-nam-shub/e5-real-skills/landing-page-and-web-copy@v2026-04-20

Pins v2026-04-20 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
the-nam-shub/e5-real-skills
Path
skills/landing-page-and-web-copy/SKILL.md
Versions recorded
1
Latest version
v2026-04-20, committed Apr 21, 2026
Size
26,745 bytes
Repository stars
10
License
none declared

Guidance for writing, structuring, and optimizing B2B landing page and website copy — trigger when a user needs help with homepage messaging, hero sections, CTAs, product pages, or conversion copy.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Landing Page and Web Copy

## Overview
This skill covers best practices for writing and structuring B2B landing page and website copy, including hero sections, headlines, CTAs, product pages, feature descriptions, and page-level information hierarchy. All practices are sourced exclusively from Exit Five podcast guests across 13 episodes. Do not supplement with general copywriting knowledge not represented here.

---

## Hero Section and Above-the-Fold Copy

**Communicate problem, solution, and outcome within three seconds.** The hero section has approximately three seconds to convince a visitor your product is relevant to them. Use this space to communicate the specific pain you solve and the result they'll get — not features, technology, or integrations. The hero should create an "aha moment" that makes visitors want to continue reading. (Source: Talia Wolf, Episode #132)

**Limit hero headlines to three lines maximum.** Keep headlines concise and scannable. Longer headlines take up excessive space, feel overwhelming, and are less likely to be read. A shorter, more focused headline conveys the value proposition more effectively. (Source: Gabby Sellam, Episode #218)
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add the-nam-shub/e5-real-skills/landing-page-and-web-copy@sha256:aae36132155b8326

The line at the top of this page pins the label v2026-04-20, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_cktlceantm57dcwo.svg)](https://markdownregistry.com/a/art_cktlceantm57dcwo)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on Apr 21, 2026.

versioncommittedcommitsizeaudit
v2026-04-20 latest2026-04-21 ab2efcc 26,745 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (26745 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

the-nam-shub/e5-real-skills · 10 stars · license none declared · pushed 2026-11-06 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_cktlceantm57dcwo
GET https://markdownregistry.com/api/v1/resolve?ref=the-nam-shub/e5-real-skills/landing-page-and-web-copy
GET https://markdownregistry.com/api/v1/blob/aae36132155b8326ff6e1282f52b2c714aee68bef3ab185ba5075cae6b30a259

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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