out-of-home-advertising SKILL.md skillA
out-of-home-advertising from the-nam-shub/e5-real-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add the-nam-shub/e5-real-skills/out-of-home-advertising@v2026-04-20Pins v2026-04-20 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- the-nam-shub/e5-real-skills
- Path
skills/out-of-home-advertising/SKILL.md- Versions recorded
- 1
- Latest version
- v2026-04-20, committed Apr 21, 2026
- Size
- 16,299 bytes
- Repository stars
- 10
- License
- none declared
Guidance for planning, executing, and measuring out-of-home (OOH) advertising campaigns in B2B marketing contexts, including billboards, transit ads, guerrilla activations, and scrappy content-creation plays.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Out-of-Home Advertising for B2B Marketers ## Overview This skill covers how B2B marketers should approach out-of-home advertising — from large-scale integrated campaigns to scrappy, low-budget content plays. It addresses placement strategy, creative direction, measurement, budget thresholds, and ABM-specific activations. All practices are sourced exclusively from Exit Five podcast guests; no general marketing knowledge has been added. --- ## Budget and Readiness: When to Pursue OOH Before recommending any OOH tactic, assess the user's budget situation and intended use case. The answer to "should we do OOH?" depends heavily on how the company intends to use it. **If the goal is OOH as a genuine awareness channel with measurable pipeline impact:** - Only pursue OOH campaigns if overall marketing spend exceeds a meaningful threshold. If a company is spending less than ~$5,000/month on performance marketing, OOH is not a good fit. At $100k+/month on performance marketing, OOH becomes truly viable. (Source: Amrita Gurney, Episode #287) - Start with a single-market test to validate ROI before scaling spend. (Source: Amrita Gurney, Episode #287) …
Read the whole file at its exact version.
How to install
mdr add the-nam-shub/e5-real-skills/out-of-home-advertising@sha256:4700345347dac46fThe line at the top of this page pins the label v2026-04-20, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_clekvdxqrlzmzgys)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Apr 21, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (16299 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
the-nam-shub/e5-real-skills · 10 stars · license none declared · pushed 2026-11-06 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_clekvdxqrlzmzgys GET https://markdownregistry.com/api/v1/resolve?ref=the-nam-shub/e5-real-skills/out-of-home-advertising GET https://markdownregistry.com/api/v1/blob/4700345347dac46f3dad940a4a1fd25a3632782d28ce262d68a8cf8279fb9c82
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.