demand-gen-strategy-and-measurement SKILL.md skillA
demand-gen-strategy-and-measurement from the-nam-shub/e5-real-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add the-nam-shub/e5-real-skills/demand-gen-strategy-and-measurement@v2026-04-21Pins v2026-04-21 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- the-nam-shub/e5-real-skills
- Path
skills/demand-gen-strategy-and-measurement/SKILL.md- Versions recorded
- 1
- Latest version
- v2026-04-21, committed Apr 21, 2026
- Size
- 51,114 bytes
- Repository stars
- 10
- License
- none declared
Guides marketers through building, structuring, and measuring B2B demand generation strategy—covering funnel architecture, budget allocation, channel selection, pipeline metrics, attribution, and organizational design. Trigger when a user asks about demand gen planning, marketing measurement, pipeline goals, budget splits, or go-to-market strategy.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# B2B Demand Generation Strategy & Measurement ## Overview This skill covers how to build, structure, measure, and optimize B2B demand generation programs—from setting the right metrics and allocating budget to understanding buyer psychology, aligning with sales, and designing the marketing org. All practices are sourced exclusively from guests on the Exit Five podcast. Where guests disagree, those disagreements are surfaced explicitly rather than resolved artificially. --- ## Understanding the B2B Buyer and Demand Landscape ### The In-Market vs. Out-of-Market Reality Anchor all demand generation strategy in the reality that only 5% of B2B buyers are actively evaluating solutions at any given time; 95% are not yet in-market. This means the majority of your target audience cannot be converted by direct response tactics today—they must be reached through brand-building and awareness investment that creates mental availability for when they do enter the market. (Source: Davang Shah, Episode #338) …
Read the whole file at its exact version.
How to install
mdr add the-nam-shub/e5-real-skills/demand-gen-strategy-and-measurement@sha256:7e0ea3d5bafcd24bThe line at the top of this page pins the label v2026-04-21, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_edesf5mszhijgdk4)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Apr 21, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (51114 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
the-nam-shub/e5-real-skills · 10 stars · license none declared · pushed 2026-11-06 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_edesf5mszhijgdk4 GET https://markdownregistry.com/api/v1/resolve?ref=the-nam-shub/e5-real-skills/demand-gen-strategy-and-measurement GET https://markdownregistry.com/api/v1/blob/7e0ea3d5bafcd24b8e6c8e2ae7205be9ee312e28472588bd107f9e5857c9eb03
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.