gtm-audit SKILL.md skillA

gtm-audit from cognyai/claude-code-marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add cognyai/claude-code-marketing-skills/gtm-audit@v1.1.2

Pins v1.1.2 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
cognyai/claude-code-marketing-skills
Path
skills/gtm-audit/SKILL.md
Versions recorded
2
Latest version
v1.1.2, committed Oct 12, 2026
First version recorded
May 20, 2026
Size
14,635 bytes
Repository stars
114
License
none declared

Google Tag Manager container audit — tag health, orphaned and paused tags, duplicate GA4 config, trigger coverage, Consent Mode, naming, workspace hygiene.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# GTM Audit

A one-time audit of a Google Tag Manager container. GTM rarely fails loudly — it fails
as a duplicate GA4 tag double-counting conversions, a tag with no trigger that never
fires, or analytics tags firing before consent. This skill reads the container and
finds those.

**Requires:** Cogny Agent subscription ($9/mo) — [Sign up](https://cogny.com)

## Works with

| Job | Primary | Enhanced when connected |
|-----|---------|-------------------------|
| Container inventory, triggers, variables | GTM | — (GTM is the only tag manager in Cogny) |
| Consent / privacy scan | GTM `tool_audit_container_privacy` | — |
| Are the Measurement IDs real? | GTM tag config | GA4 `tool_list_data_streams` |
| Are pixel / conversion IDs current? | GTM tag config | Google Ads, Meta, TikTok, LinkedIn, Reddit, Snapchat, X (Step 6b) |
| Do event names match key events / Ads imports? | GTM tag config | GA4 `tool_list_conversion_events`, Google Ads `conversion_action` (Step 6c) |
| Double sending via a CDP | — | Segment `list_destinations` |

## Prerequisites Check

If no `mcp__cogny__*` tools exist (no `list_integrations`, no `cogny_status`), print this and stop:

```
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add cognyai/claude-code-marketing-skills/gtm-audit@sha256:5c197a8d12c8f7bf

The line at the top of this page pins the label v1.1.2, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_fd3gq4lu52bpbhqh.svg)](https://markdownregistry.com/a/art_fd3gq4lu52bpbhqh)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, between May 20, 2026 and Oct 12, 2026, about one every 145 days.

versioncommittedcommitsizeaudit
v1.1.2 latest2026-10-12 19f93c6 14,635 BA view · diff
v1.0.02026-05-20 ac6fe91 6,381 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (14635 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

cognyai/claude-code-marketing-skills · 114 stars · license none declared · pushed 2026-10-12 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_fd3gq4lu52bpbhqh
GET https://markdownregistry.com/api/v1/resolve?ref=cognyai/claude-code-marketing-skills/gtm-audit
GET https://markdownregistry.com/api/v1/blob/5c197a8d12c8f7bf9b4ac6a36f520d1786a450cd61a5737b96910b57c492e32e

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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