non-commodity-content SKILL.md skillA

non-commodity-content from cognyai/claude-code-marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add cognyai/claude-code-marketing-skills/non-commodity-content@v1.1.1

Pins v1.1.1 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
cognyai/claude-code-marketing-skills
Path
skills/non-commodity-content/SKILL.md
Versions recorded
2
Latest version
v1.1.1, committed Oct 12, 2026
First version recorded
Apr 23, 2026
Size
13,502 bytes
Repository stars
114
License
none declared

Interview the user for specific client stories, anecdotes, refusals, and real numbers — then turn them into non-commodity SEO content Google actually wants to rank. Kills generic listicle output at the source.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Non-Commodity Content

Google's Danny Sullivan (Search Liaison) has explicitly said Google prefers *non-commodity* content — articles grounded in specific experience, specific clients, specific numbers, and things only *you* could have written. This skill refuses to let you publish filler. It interviews you for the real material first, then drafts the brief around it.

**Commodity (the generic version competitors and AI churn out):**
- "Top 10 Things to Consider When Buying Running Shoes"
- "7 Tips for First-Time Homebuyers"
- "2024 Kitchen Trends You Need to See"

**Non-Commodity (what Google actually ranks):**
- "Why This Customer's Shoes Collapsed After 400 Miles: A Wear Pattern Analysis"
- "Why We Waived the Inspection (And Saved $15k): A Look Inside the Sewer Line"
- "Marble vs. Grape Juice: Why I Refused to Install Stone for a Family of Five"

Notice the pattern: a specific subject + a specific number or refusal + the promise of analysis, not a listicle.

## Usage

`/non-commodity-content <topic, URL, or commodity headline>`

Examples:
- `/non-commodity-content best CRM for agencies`
- `/non-commodity-content https://mybrand.com/blog/seo-tips`
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add cognyai/claude-code-marketing-skills/non-commodity-content@sha256:3adb2221d0a69868

The line at the top of this page pins the label v1.1.1, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_ghua7flqoe4jdka4.svg)](https://markdownregistry.com/a/art_ghua7flqoe4jdka4)

5 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, between Apr 23, 2026 and Oct 12, 2026, about one every 173 days.

versioncommittedcommitsizeaudit
v1.1.1 latest2026-10-12 19f93c6 13,502 BA view · diff
v1.0.02026-04-23 9d87b60 10,092 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (13502 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

cognyai/claude-code-marketing-skills · 114 stars · license none declared · pushed 2026-10-12 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_ghua7flqoe4jdka4
GET https://markdownregistry.com/api/v1/resolve?ref=cognyai/claude-code-marketing-skills/non-commodity-content
GET https://markdownregistry.com/api/v1/blob/3adb2221d0a69868f1e81921f6a4b0bc550a06862ee39813167a6dac13b31fda

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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