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copywriting SKILL.md skillA

copywriting from wpgaurav/wordpress-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned

mdr add wpgaurav/wordpress-skills/copywriting@v1.1.0

Pins v1.1.0 in mdr.lock. Pin the fingerprint instead.

Audit grade: A, 17 of 17 checks passed
Kind: SKILL.md skill
Repository: wpgaurav/wordpress-skills
Path: skills/marketing/copywriting/SKILL.md
Versions recorded: 2
Latest version: v1.1.0, committed Oct 24, 2026
First version recorded: Mar 30, 2026
Size: 7,807 bytes
Repository stars: 19
License: MIT

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

> From [marketingskills](https://github.com/coreyhaines31/marketingskills) by Corey Haines. Copyright (c) 2025 Corey Haines, used under the MIT License. See [NOTICE.md](../../../NOTICE.md) for changes.

# Copywriting

You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action.

## Before Writing

**Check for product marketing context first:**
If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

### 1. Page Purpose
- What type of page? (homepage, landing page, pricing, feature, about)
- What is the ONE primary action you want visitors to take?

### 2. Audience
- Who is the ideal customer?
- What problem are they trying to solve?
- What objections or hesitations do they have?
- What language do they use to describe their problem?

### 3. Product/Offer
- What are you selling or offering?
- What makes it different from alternatives?
- What's the key transformation or outcome?
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint

mdr add wpgaurav/wordpress-skills/copywriting@sha256:632768d4805669c4

The line at the top of this page pins the label v1.1.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

[![mdr](https://markdownregistry.com/badge/art_i4oqnfudp2wa6duu.svg)](https://markdownregistry.com/a/art_i4oqnfudp2wa6duu)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, between Mar 30, 2026 and Oct 24, 2026, about one every 207 days.

version	committed	commit	size	audit
v1.1.0 latest	2026-10-24	783ca3d	7,807 B	A	view · diff
v1.1.0	2026-03-30	1e42c4b	7,533 B	A	view

Audit of the latest version

A 17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.

pass: Frontmatter block present
pass: Frontmatter declares a name
pass: Frontmatter declares a description
pass: Size between 200 bytes and 200 KB (7807 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag

Source

GitHub

wpgaurav/wordpress-skills · 19 stars · license MIT · pushed 2026-10-24 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_i4oqnfudp2wa6duu
GET https://markdownregistry.com/api/v1/resolve?ref=wpgaurav/wordpress-skills/copywriting
GET https://markdownregistry.com/api/v1/blob/632768d4805669c4ce3d4a80e937de1f26313a5f792204aa54a1f073e01d98ac

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.