signal-based-marketing SKILL.md skillA

signal-based-marketing from the-nam-shub/e5-real-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add the-nam-shub/e5-real-skills/signal-based-marketing@v2026-04-20

Pins v2026-04-20 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
the-nam-shub/e5-real-skills
Path
skills/signal-based-marketing/SKILL.md
Versions recorded
1
Latest version
v2026-04-20, committed Apr 21, 2026
Size
17,679 bytes
Repository stars
10
License
none declared

Guidance for identifying, prioritizing, and acting on buying signals to improve outbound targeting, ABM, and paid media performance.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Signal-Based Marketing

## Overview
This skill covers how B2B marketers and sales teams can identify, score, and act on buying signals — from first-party behavioral data to third-party intent, social engagement, and product usage — to improve outbound conversion, ABM effectiveness, and paid media efficiency. All practices are sourced exclusively from Exit Five podcast guests across 13 contributing episodes. No general marketing knowledge has been added.

---

## Building a Signal Framework

### Define Your Signal Layers Before Selecting Tools
When helping a user build a signal-based marketing program, start by establishing what types of signals they should be tracking. Recommend the three-layer framework:

1. **Business catalysts** — leadership changes, strategy shifts, acquisitions, product launches
2. **AI-driven intent signals** — what accounts are searching for and on what themes
3. **First-party behavioral signals** — content consumption, event participation, engagement with the brand

When all three layers align for an account, treat that as a high-priority buying signal warranting immediate action. *(Source: Lisa Cole, Episode #315)*
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add the-nam-shub/e5-real-skills/signal-based-marketing@sha256:0faa5588c9eb6138

The line at the top of this page pins the label v2026-04-20, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_inu5xeyxy4badjzn.svg)](https://markdownregistry.com/a/art_inu5xeyxy4badjzn)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on Apr 21, 2026.

versioncommittedcommitsizeaudit
v2026-04-20 latest2026-04-21 ab2efcc 17,679 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (17679 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

the-nam-shub/e5-real-skills · 10 stars · license none declared · pushed 2026-11-06 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_inu5xeyxy4badjzn
GET https://markdownregistry.com/api/v1/resolve?ref=the-nam-shub/e5-real-skills/signal-based-marketing
GET https://markdownregistry.com/api/v1/blob/0faa5588c9eb6138c6d18366ece23a0484ff9c69ff5c9cc294026065367e7eb0

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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