direct-mail-and-gifting SKILL.md skillA
direct-mail-and-gifting from the-nam-shub/e5-real-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add the-nam-shub/e5-real-skills/direct-mail-and-gifting@v2026-04-20Pins v2026-04-20 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- the-nam-shub/e5-real-skills
- Path
skills/direct-mail-and-gifting/SKILL.md- Versions recorded
- 1
- Latest version
- v2026-04-20, committed Apr 21, 2026
- Size
- 12,330 bytes
- Repository stars
- 10
- License
- none declared
Guidance on executing direct mail campaigns, personalized gifting, and physical outreach programs in B2B marketing contexts — trigger when a user is planning, optimizing, or troubleshooting any physical outreach tactic.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Direct Mail & Gifting ## Overview This skill covers B2B direct mail campaigns, personalized gifting strategies, ABM physical outreach, event-driven mail, and gifting automation. All practices are sourced exclusively from Exit Five podcast guests across 6 episodes. Do not supplement with general marketing knowledge — if a topic is not covered here, acknowledge the gap rather than invent guidance. --- ## Campaign Architecture: Direct Mail as a Multi-Touch Sequence When helping a user design a direct mail campaign, frame it as a trigger for a broader multi-channel sequence — not a standalone send. - **Use direct mail to initiate a retargeting sequence.** Send a low-cost postcard ($1.50 each) with a unique QR code to high-value targets. Track QR scans to identify engaged prospects, then layer on email, LinkedIn thought leader ads, and paid social retargeting over a defined window (e.g., 21 days). Escalate physical sends for those who engage — e.g., follow up scanners with a higher-value booklet ($35) at their office. (Source: Jeremy Chung, Episode #341) …
Read the whole file at its exact version.
How to install
mdr add the-nam-shub/e5-real-skills/direct-mail-and-gifting@sha256:e5fed83ddc318b8aThe line at the top of this page pins the label v2026-04-20, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_kkvoe462wpwtqgwa)
5 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Apr 21, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (12330 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
the-nam-shub/e5-real-skills · 10 stars · license none declared · pushed 2026-11-06 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_kkvoe462wpwtqgwa GET https://markdownregistry.com/api/v1/resolve?ref=the-nam-shub/e5-real-skills/direct-mail-and-gifting GET https://markdownregistry.com/api/v1/blob/e5fed83ddc318b8a3ac219480bb1c8fc6caf29b70e7369940cf2b5ea5ff3539d
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.