Use this skill when you need a B2B SEO content brief that a writer can turn into a page that ranks and converts: "write an SEO brief", "content brief for this keyword", "plan a blog post that ranks", "outline for a landing page". Analyses search intent, what currently ranks and what it misses, picks the angle and format, builds the outline with headings, questions to answer, entities, internal links, schema and the conversion path, and sets the success metrics.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
Use this before any page is written for search. A good brief makes the writer's job specific: who it is for, what it must answer better than what ranks today, and what the reader should do next.
## Inputs
- The target keyword or topic.
- Product, audience and the problem it connects to.
- Existing pages on the site (to link and avoid cannibalising).
## The play
### 1. Read the intent
Look at what ranks today and classify the intent: informational (how to, what is), commercial (best, vs, alternatives, tools), transactional (pricing, template, free tool) or navigational. The format of the top results is the format searchers expect; fight it only with a reason.
### 2. Find the gap
For the top results, note what they cover, how deep they go, what they miss, and how fresh they are. Your page wins on one of: depth, original data, a better tool or template, expert experience, or clearer structure.
### 3. Choose angle and format
One sentence: "The <format> that <does what the others don't> for <audience>."
### 4. Build the outline
Read [references/brief-template.md](references/brief-template.md) for the full template. It covers:
…
The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
A 17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
pass: Frontmatter block present
pass: Frontmatter declares a name
pass: Frontmatter declares a description
pass: Size between 200 bytes and 200 KB (3776 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag
Source
GitHub
prosyo-ai/gtm-skill · 13 stars · license MIT · pushed 2026-10-26 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_mpb56i75anyurfdc
GET https://markdownregistry.com/api/v1/resolve?ref=prosyo-ai/gtm-skill/seo-content-brief
GET https://markdownregistry.com/api/v1/blob/d0835f516061de614ff10e089cf8ce1a05c581eb2992d0a3a51d752730291687
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
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