gtm-tracking-plan SKILL.md skillB

gtm-tracking-plan from cognyai/claude-code-marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add cognyai/claude-code-marketing-skills/gtm-tracking-plan@v1.1.1

Pins v1.1.1 in mdr.lock. Pin the fingerprint instead.

Audit grade
B, 16 of 17 checks passed
Kind
SKILL.md skill
Repository
cognyai/claude-code-marketing-skills
Path
skills/gtm-tracking-plan/SKILL.md
Versions recorded
2
Latest version
v1.1.1, committed Oct 12, 2026
First version recorded
May 20, 2026
Size
9,629 bytes
Repository stars
114
License
none declared

Turn a measurement plan into a Google Tag Manager spec — tags, triggers, variables, and copy-paste dataLayer snippets for every event.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# GTM Tracking Plan

Give it a site URL and get back a complete Google Tag Manager build spec — every tag,
trigger, and variable to create, plus the exact `dataLayer.push()` snippets a
developer drops into the site. It's the implementation half of a measurement plan. No
account connection required.

Best run after `/ga4-measurement-plan` — pass the same URL and this skill builds the
GTM container to deliver that plan. Run alone, it derives a sensible plan first.

## Works with

Works with zero accounts (placeholders for every ID). When connected, the spec is filled
with real IDs and diffed against the live container:

| Job | Without accounts | Enhanced when connected |
|-----|------------------|-------------------------|
| Existing container | — | GTM `tool_list_tags`, `tool_list_triggers`, `tool_list_variables` |
| GA4 Measurement ID | `G-XXXXXXX` | GA4 `tool_list_data_streams` |
| Ad-platform tags to include | ask the user | one row per connected ad platform (Step 4b) |
| Build it | hand to a GTM builder | `/gtm-setup` (GTM writes, asks first) |

## Usage

`/gtm-tracking-plan example.com` — full GTM build spec for the site

## Steps

### 1. Establish the events to implement
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add cognyai/claude-code-marketing-skills/gtm-tracking-plan@sha256:6679fb73b6e2239c

The line at the top of this page pins the label v1.1.1, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_nm2qt6koaxx7eylw.svg)](https://markdownregistry.com/a/art_nm2qt6koaxx7eylw)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, between May 20, 2026 and Oct 12, 2026, about one every 145 days.

versioncommittedcommitsizeaudit
v1.1.1 latest2026-10-12 19f93c6 9,629 BB view · diff
v1.0.02026-05-20 ac6fe91 5,472 BB view

Audit of the latest version

B  16 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • fail: No script tag (matched: <script)
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (9629 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address

Starting a new one? Use a template for SKILL.md on mdpantry, which passes every one of these checks and says what to change in it.

Source

GitHub

cognyai/claude-code-marketing-skills · 114 stars · license none declared · pushed 2026-10-12 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_nm2qt6koaxx7eylw
GET https://markdownregistry.com/api/v1/resolve?ref=cognyai/claude-code-marketing-skills/gtm-tracking-plan
GET https://markdownregistry.com/api/v1/blob/6679fb73b6e2239c95eea49d7bdc94505d1538cc7e5f691376862bcce67e9d4c

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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