marketing-mix-modeling SKILL.md skillA
marketing-mix-modeling from the-nam-shub/e5-real-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add the-nam-shub/e5-real-skills/marketing-mix-modeling@v2026-04-20Pins v2026-04-20 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- the-nam-shub/e5-real-skills
- Path
skills/marketing-mix-modeling/SKILL.md- Versions recorded
- 1
- Latest version
- v2026-04-20, committed Apr 21, 2026
- Size
- 35,214 bytes
- Repository stars
- 10
- License
- none declared
Guides marketers through measuring marketing impact, channel attribution, incrementality testing, and mix modeling — trigger when a user needs to evaluate channel ROI, build attribution models, design marketing experiments, or report marketing impact to executives.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Marketing Mix Modeling & Attribution ## Overview This skill covers how B2B marketers should measure marketing impact across channels, choose and apply attribution models, design incrementality experiments, and report results to executives and finance teams. All practices are sourced exclusively from Exit Five podcast guests across 16 episodes. Where guests disagree — including cases where a single guest's position evolved over time — those disagreements are surfaced explicitly rather than resolved. --- ## Foundational Principles: What You're Actually Trying to Measure ### Establish your baseline before measuring anything Before attributing growth to marketing, measure your baseline — the number of prospects, leads, or customers who come to you with zero active marketing effort (organic search, word-of-mouth, brand equity, inbound). This baseline is your control group. Any growth above it is potentially incremental. Without establishing this baseline, you cannot distinguish organic growth from marketing-driven growth. (Source: Pranav Piyush, Episode #130) ### Be clear about which question you are answering …
Read the whole file at its exact version.
How to install
mdr add the-nam-shub/e5-real-skills/marketing-mix-modeling@sha256:b62a6336ae9d431eThe line at the top of this page pins the label v2026-04-20, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_nobb43ggbvf3vo74)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Apr 21, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (35214 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
the-nam-shub/e5-real-skills · 10 stars · license none declared · pushed 2026-11-06 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_nobb43ggbvf3vo74 GET https://markdownregistry.com/api/v1/resolve?ref=the-nam-shub/e5-real-skills/marketing-mix-modeling GET https://markdownregistry.com/api/v1/blob/b62a6336ae9d431e72a4e3abe80d83f30f1bc4ea927c41476b071e349d85fc0c
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.