copywriting SKILL.md skillA

copywriting from figueroaignacio/ignaciofigueroa.dev is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add figueroaignacio/ignaciofigueroa.dev/copywriting@v1.1.0

Pins v1.1.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
figueroaignacio/ignaciofigueroa.dev
Path
.agents/skills/copywriting/SKILL.md
Versions recorded
1
Latest version
v1.1.0, committed May 3, 2026
Size
7,749 bytes
Repository stars
7
License
MIT

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Copywriting

You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action.

## Before Writing

**Check for product marketing context first:**
If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

### 1. Page Purpose

- What type of page? (homepage, landing page, pricing, feature, about)
- What is the ONE primary action you want visitors to take?

### 2. Audience

- Who is the ideal customer?
- What problem are they trying to solve?
- What objections or hesitations do they have?
- What language do they use to describe their problem?

### 3. Product/Offer

- What are you selling or offering?
- What makes it different from alternatives?
- What's the key transformation or outcome?
- Any proof points (numbers, testimonials, case studies)?

### 4. Context

- Where is traffic coming from? (ads, organic, email)
- What do visitors already know before arriving?

---

## Copywriting Principles
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add figueroaignacio/ignaciofigueroa.dev/copywriting@sha256:05db858fd4441249

The line at the top of this page pins the label v1.1.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_ofzqya752yxsdm4h.svg)](https://markdownregistry.com/a/art_ofzqya752yxsdm4h)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on May 3, 2026.

versioncommittedcommitsizeaudit
v1.1.0 latest2026-05-03 f5aaad5 7,749 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (7749 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

figueroaignacio/ignaciofigueroa.dev · 7 stars · license MIT · pushed 2026-10-29 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_ofzqya752yxsdm4h
GET https://markdownregistry.com/api/v1/resolve?ref=figueroaignacio/ignaciofigueroa.dev/copywriting
GET https://markdownregistry.com/api/v1/blob/05db858fd44412494255eff0079275c228059620464980e64a671e89b1f744e9

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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