messaging-matrix SKILL.md skillA
messaging-matrix from prosyo-ai/gtm-skill is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add prosyo-ai/gtm-skill/messaging-matrix@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- prosyo-ai/gtm-skill
- Path
plugin/skills/messaging-matrix/SKILL.md- Versions recorded
- 1
- Latest version
- v1.0.0, committed Oct 23, 2026
- Size
- 3,880 bytes
- Repository stars
- 13
- License
- MIT
Use this skill when one message does not fit every buyer and you need messaging by persona, industry or stage: "build a messaging matrix", "tailor our pitch for each persona", "different messages for CFO and CTO", "sales messaging framework". Maps each persona to its top pains, the outcome they care about, proof that persuades them, objections and the words to use and avoid, then writes ready-to-use lines for cold email, LinkedIn, calls and landing pages.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
Use this when the same pitch goes to a CFO, a team lead and an engineer. It produces a matrix that keeps the core value proposition but changes the pain, proof and words for each reader. ## Inputs - The core value proposition and pillars. - Personas (economic buyer, champion, user, technical evaluator). - Proof points, tagged by what they prove. ## The play ### 1. Build the grid Rows are personas; columns are: | Column | What goes in | | --- | --- | | Measured on | The metric they own | | Top pain | The pain in their words | | Outcome | The result they want | | Pillar to lead with | Which of your pillars fits best | | Proof | The proof point that persuades this role | | Objection | Their most likely pushback and the answer | | Use | Words that resonate | | Avoid | Words that make them tune out | ### 2. Pick the lead pillar per persona A CFO hears cost and risk; a team lead hears time and quality; an engineer hears how it works and what it touches. Same product, different first sentence. ### 3. Write the lines Per persona: an email opener, a LinkedIn opener, a 20-second call opener and a landing page headline. Lines reuse the matrix words exactly. …
Read the whole file at its exact version.
How to install
mdr add prosyo-ai/gtm-skill/messaging-matrix@sha256:e5e3dae4af584810The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_qxadcjygix44r5zq)
2 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Oct 23, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (3880 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
prosyo-ai/gtm-skill · 13 stars · license MIT · pushed 2026-10-26 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_qxadcjygix44r5zq GET https://markdownregistry.com/api/v1/resolve?ref=prosyo-ai/gtm-skill/messaging-matrix GET https://markdownregistry.com/api/v1/blob/e5e3dae4af5848101fe1075863156e3553eb03cde89a25332460b757cb415723
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.