marketing-strategy-planning-and-goal-setting SKILL.md skillA
marketing-strategy-planning-and-goal-setting from the-nam-shub/e5-real-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add the-nam-shub/e5-real-skills/marketing-strategy-planning-and-goal-setting@v2026-04-21Pins v2026-04-21 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- the-nam-shub/e5-real-skills
- Path
skills/marketing-strategy-planning-and-goal-setting/SKILL.md- Versions recorded
- 1
- Latest version
- v2026-04-21, committed Apr 21, 2026
- Size
- 66,074 bytes
- Repository stars
- 10
- License
- none declared
Guides Claude in helping B2B marketers build annual and quarterly plans, set goals, structure operating rhythms, allocate budgets, and align marketing strategy to business objectives. Trigger when users ask about planning cycles, goal-setting frameworks, budget allocation, OKRs, GTM strategy, or how to structure and prioritize marketing work.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# B2B Marketing Strategy, Planning, and Goal-Setting ## Overview This skill covers how B2B marketing leaders should approach strategy development, annual and quarterly planning, goal-setting, budget allocation, operating rhythms, and cross-functional alignment. All practices are sourced exclusively from guests on the Exit Five podcast. Where guests disagree, both positions are presented with full attribution rather than a false consensus. --- ## Start with Business Goals, Not Marketing Tactics Before building any plan, campaigns, or budgets, anchor everything to the company's business objectives. - **Align marketing goals to company goals first.** Meet with the CEO, CFO, CRO, and VP Product to understand the company's 12–18 month goals and strategy—not just revenue targets, but the underlying strategy (product adoption, logo acquisition in specific segments, customer expansion). Then design marketing goals that show whether marketing is supporting that strategy. Metrics should follow from strategy, not drive it. (Source: Aditya Vempaty, Episode #235) …
Read the whole file at its exact version.
How to install
mdr add the-nam-shub/e5-real-skills/marketing-strategy-planning-and-goal-setting@sha256:b79e5aef1f66acedThe line at the top of this page pins the label v2026-04-21, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_s4ugd5wvkji3dyqa)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Apr 21, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (66074 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
the-nam-shub/e5-real-skills · 10 stars · license none declared · pushed 2026-11-06 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_s4ugd5wvkji3dyqa GET https://markdownregistry.com/api/v1/resolve?ref=the-nam-shub/e5-real-skills/marketing-strategy-planning-and-goal-setting GET https://markdownregistry.com/api/v1/blob/b79e5aef1f66acedfbea753ed9826b0f01f92315a64b3d91f31f166e0d4101e2
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.