customer-expansion-and-retention SKILL.md skillA
customer-expansion-and-retention from the-nam-shub/e5-real-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add the-nam-shub/e5-real-skills/customer-expansion-and-retention@v2026-04-20Pins v2026-04-20 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- the-nam-shub/e5-real-skills
- Path
skills/customer-expansion-and-retention/SKILL.md- Versions recorded
- 1
- Latest version
- v2026-04-20, committed Apr 21, 2026
- Size
- 9,563 bytes
- Repository stars
- 10
- License
- none declared
Guidance for B2B marketers on driving revenue growth through customer retention, expansion, and upsell strategies — trigger when working on lifecycle marketing, NRR improvement, churn reduction, or post-acquisition revenue programs.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Customer Expansion and Retention ## Overview This skill covers B2B marketing strategies for retaining existing customers and expanding revenue within the installed base — including lifecycle marketing ownership, product signal-driven upsell, ABM for expansion, and the metrics that connect these efforts to business health. All practices are sourced exclusively from Exit Five podcast guests across 10 episodes. No general marketing knowledge has been added. --- ## Metrics and Strategic Framing ### Make NRR Your Primary GTM Health Metric Establish Net Revenue Retention (NRR) as the key metric for evaluating whether your GTM strategy is working — not just top-line revenue or pipeline generation. Use it as the connective tissue between marketing decisions and business survival. Concrete benchmarks to apply: - NRR above 120%: you can double revenue in 3.8 years without adding a single new customer - NRR below 75%: the company is at severe risk Use NRR to ensure marketing initiatives drive retention and expansion, not just acquisition. (Source: Sangram Vajre, Episode #299) ### Prioritize Retention and Expansion Metrics Before Optimizing Acquisition …
Read the whole file at its exact version.
How to install
mdr add the-nam-shub/e5-real-skills/customer-expansion-and-retention@sha256:c356c4d29dbc15f8The line at the top of this page pins the label v2026-04-20, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_siigrzk7yv73mnqu)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Apr 21, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (9563 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
the-nam-shub/e5-real-skills · 10 stars · license none declared · pushed 2026-11-06 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_siigrzk7yv73mnqu GET https://markdownregistry.com/api/v1/resolve?ref=the-nam-shub/e5-real-skills/customer-expansion-and-retention GET https://markdownregistry.com/api/v1/blob/c356c4d29dbc15f818bdeffe9ab9a6bd1d9368b282222ab99c27232f121aa007
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.