lead-magnet-builder SKILL.md skillA

lead-magnet-builder from prosyo-ai/gtm-skill is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add prosyo-ai/gtm-skill/lead-magnet-builder@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
prosyo-ai/gtm-skill
Path
plugin/skills/lead-magnet-builder/SKILL.md
Versions recorded
1
Latest version
v1.0.0, committed Oct 23, 2026
Size
3,883 bytes
Repository stars
13
License
MIT

Use this skill when you need a B2B lead magnet that attracts real buyers, not just downloads: "create a lead magnet", "what should we gate", "ideas for a free resource", "build a template or calculator for lead gen". Chooses the format (template, checklist, calculator, benchmark report, swipe file, mini course, free tool) from the buyer's problem and intent, outlines and drafts it, writes the landing page and the follow-up sequence, and sets how to tell good leads from freebie hunters.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

Use this when you need a reason for buyers to raise their hand. The best lead magnets solve one small, urgent part of the buyer's problem and lead naturally to the bigger part your product solves.

## Inputs

- Persona, their problem and the job they are trying to do.
- The product and where it fits in that job.
- Where the magnet will be promoted (LinkedIn, ads, SEO, outbound).

## The play

### 1. Pick the format by intent
| Format | Works when | Example |
| --- | --- | --- |
| Template | The buyer has to produce something | "Mutual action plan template" |
| Checklist | The buyer fears missing something | "Cold email deliverability checklist" |
| Calculator or free tool | The buyer needs a number or a quick result | "Sending capacity calculator" |
| Benchmark report | The buyer wants to compare themselves | "Outbound reply rates by industry" |
| Swipe file | The buyer wants examples to copy | "50 cold emails that got replies" |
| Mini course | The buyer needs a skill, over days | "5-day LinkedIn outreach course" |

### 2. Pass the bridge test
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add prosyo-ai/gtm-skill/lead-magnet-builder@sha256:fc0a4d7d2dd6fae1

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_t3crh6zcvhgzv4rr.svg)](https://markdownregistry.com/a/art_t3crh6zcvhgzv4rr)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on Oct 23, 2026.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-10-23 6d1943a 3,883 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (3883 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

prosyo-ai/gtm-skill · 13 stars · license MIT · pushed 2026-10-26 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_t3crh6zcvhgzv4rr
GET https://markdownregistry.com/api/v1/resolve?ref=prosyo-ai/gtm-skill/lead-magnet-builder
GET https://markdownregistry.com/api/v1/blob/fc0a4d7d2dd6fae16075db3fd07b7ceabd1b2021e5b4a4615e40419a624a6e20

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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