b2b-buying-process SKILL.md skillA
b2b-buying-process from the-nam-shub/e5-real-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add the-nam-shub/e5-real-skills/b2b-buying-process@v2026-04-20Pins v2026-04-20 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- the-nam-shub/e5-real-skills
- Path
skills/b2b-buying-process/SKILL.md- Versions recorded
- 1
- Latest version
- v2026-04-20, committed Apr 21, 2026
- Size
- 26,720 bytes
- Repository stars
- 10
- License
- none declared
Guides Claude to help B2B marketers understand, map, and respond to how modern B2B buyers actually make decisions — covering buying committees, awareness stages, status quo inertia, emotional dynamics, and sales cycle length.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# B2B Buying Process ## Overview This skill covers how B2B buyers actually research, evaluate, and decide — and how marketers should adapt their messaging, content, channel strategy, and sales enablement accordingly. All practices are sourced exclusively from Exit Five podcast guests across 28 contributing episodes. Do not supplement with general marketing knowledge not represented here. --- ## The Shape of the B2B Buying Landscape **Recognize the structural realities of B2B buying before designing any campaign or messaging.** - At any given time, only 5% of B2B buyers are actively in-market. The other 95% are not yet evaluating solutions. Design your marketing to serve both populations differently: demand capture for the 5%, brand building and awareness for the 95%. (Source: Davang Shah, Episode #338; Adam Goyette, Episode #164) …
Read the whole file at its exact version.
How to install
mdr add the-nam-shub/e5-real-skills/b2b-buying-process@sha256:7e8704e87e7f6cdcThe line at the top of this page pins the label v2026-04-20, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_tyefpv7ttij54jxe)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Apr 21, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (26720 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
the-nam-shub/e5-real-skills · 10 stars · license none declared · pushed 2026-11-06 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_tyefpv7ttij54jxe GET https://markdownregistry.com/api/v1/resolve?ref=the-nam-shub/e5-real-skills/b2b-buying-process GET https://markdownregistry.com/api/v1/blob/7e8704e87e7f6cdc9b890911271acc4d1789f2eef02d05c8e0527af921d94a8f
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.