channel-and-campaign-measurement SKILL.md skillA
channel-and-campaign-measurement from the-nam-shub/e5-real-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add the-nam-shub/e5-real-skills/channel-and-campaign-measurement@v2026-04-21Pins v2026-04-21 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- the-nam-shub/e5-real-skills
- Path
skills/channel-and-campaign-measurement/SKILL.md- Versions recorded
- 1
- Latest version
- v2026-04-21, committed Apr 21, 2026
- Size
- 62,358 bytes
- Repository stars
- 10
- License
- none declared
Guidance for measuring marketing channel performance and campaign ROI across paid, organic, social, email, events, content, and community — including attribution approaches, metric selection, and stakeholder reporting. Trigger when a user asks how to measure, track, attribute, or report on any marketing channel or campaign type.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Channel and Campaign Measurement ## Overview This skill covers how B2B marketers should measure, attribute, and report on marketing channel performance and campaign ROI. It addresses metric selection, attribution methodology, stakeholder communication, and channel-specific benchmarks across paid media, organic social, email, events, content, community, influencer programs, SEO, and more. All practices are sourced exclusively from Exit Five podcast guests; no general marketing knowledge has been added. Where guests disagree, both positions are presented in full. --- ## Email Measurement ### Primary Metrics - **Do not rely on open rates or click-through rates as primary success metrics for outbound or campaign email.** Open rates are increasingly skewed by security bots, email filters, and Apple Mail Privacy Protection. (Source: Alex Fine, Episode #256; Sara McNamara, Episode #256; Beth O'Malley, Episode #241; Jay Schewedelson, Episode #241; Alyssa, Episode #312) *(Note: this is contested — see Where Experts Disagree)* …
Read the whole file at its exact version.
How to install
mdr add the-nam-shub/e5-real-skills/channel-and-campaign-measurement@sha256:4396a61568729f37The line at the top of this page pins the label v2026-04-21, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_vjgnkice55rvl64q)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Apr 21, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (62358 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
the-nam-shub/e5-real-skills · 10 stars · license none declared · pushed 2026-11-06 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_vjgnkice55rvl64q GET https://markdownregistry.com/api/v1/resolve?ref=the-nam-shub/e5-real-skills/channel-and-campaign-measurement GET https://markdownregistry.com/api/v1/blob/4396a61568729f3781362d30c5a80001ee4156492e9b008ba69a787bdda24dcd
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.