account-based-marketing SKILL.md skillA
account-based-marketing from cbrock84/headcount is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add cbrock84/headcount/account-based-marketing@git:20260916.e72e404Pins git:20260916.e72e404 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- cbrock84/headcount
- Path
plugins/demand-generation/skills/account-based-marketing/SKILL.md- Versions recorded
- 2
- Latest version
- git:20260916.e72e404, committed Sep 16, 2026
- First version recorded
- Sep 1, 2026
- Size
- 4,917 bytes
- Repository stars
- 2,543
- License
- MIT
Concentrates marketing and sales effort on a named set of accounts rather than on volume — qualifying whether the model fits your economics at all, building the account list and the buying group inside each, tiering effort against account value, coordinating so the account experiences one campaign rather than several, and measuring account progression instead of leads. Use this to decide whether to run an account-based program, build one, or work out why an existing one produces activity and…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Account-based marketing Account-based marketing inverts the usual model: instead of generating leads and finding out which accounts they came from, you choose the accounts and work them. It is a good fit for a narrow set of businesses and an expensive mistake for the rest. ## Qualify the model before adopting it It works when deal sizes are large enough to justify per-account effort, the addressable market is small enough to enumerate, buying groups have several people, and sales cycles are long enough for sustained effort to compound. **It does not work when the deal size cannot carry the cost**, when the market is too large to name, or when marketing and sales will not actually coordinate. That last one is the usual failure: the tooling gets bought, the account list gets built, and the program becomes a more expensive way to run the same campaigns. Run the arithmetic first. Total program cost divided by the number of accounts, against expected deal value and a realistic win rate, tells you the tier structure you can afford — or that you cannot afford this at all. ## Build the list from fit and evidence, then hold it still …
Read the whole file at its exact version.
How to install
mdr add cbrock84/headcount/account-based-marketing@sha256:d6d11e201c04fed6The line at the top of this page pins the label git:20260916.e72e404, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_sxpsa2fw3xmhjsdw)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 2 versions of this file, between Sep 1, 2026 and Sep 16, 2026, about one every 15 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20260916.e72e404 latest | 2026-09-16 | e72e404 | 4,917 B | A | view · diff |
| git:20260901.3f04dfc | 2026-09-01 | 3f04dfc | 4,578 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (4917 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
cbrock84/headcount · 2,543 stars · license MIT · pushed 2026-10-18 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_sxpsa2fw3xmhjsdw GET https://markdownregistry.com/api/v1/resolve?ref=cbrock84/headcount/account-based-marketing GET https://markdownregistry.com/api/v1/blob/d6d11e201c04fed626a81d0f5abaf7885de38b2f89d76825718e040dc367d444
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
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