Guidance for planning, executing, measuring, and scaling B2B influencer marketing programs — from creator identification and outreach through campaign structure, content briefing, attribution, and long-term partnership development.
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What the file says
# B2B Influencer Marketing
## Overview
This skill covers how to build and run influencer marketing programs in B2B contexts, including how to find and recruit creators, structure campaigns and briefs, measure impact without perfect attribution, and evolve one-off campaigns into long-term partnerships. All practices are sourced exclusively from Exit Five podcast guests across 15 episodes. No general marketing knowledge has been added.
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## Finding and Identifying the Right Creators
**Immerse yourself in your audience's channels first.** There is no reliable database of B2B influencers. Spend ongoing time on LinkedIn, in Slack communities, in newsletters, on Substack, and in podcasts where your target audience is active. Influencers will surface naturally from this immersion. If you need to ask "where can I find a list of influencers," you lack the foundational industry knowledge required to identify authentic fits. (Source: Dave Gerhardt, Episode #139; Kevin White, Episodes #179 and #286)
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The line at the top of this page pins the label v2026-04-20, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_wu7kb2gwtvfdubjk
GET https://markdownregistry.com/api/v1/resolve?ref=the-nam-shub/e5-real-skills/influencer-marketing
GET https://markdownregistry.com/api/v1/blob/5869cb60da5798755f81a94c1598cb91d564dac7c021d2ec0002e44a4a4ee388
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