copywriting SKILL.md skillA

copywriting from open-octo/octo-agent is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add open-octo/octo-agent/copywriting@git:20260831.acbf459

Pins git:20260831.acbf459 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
open-octo/octo-agent
Path
internal/skills/experts/copywriting/SKILL.md
Versions recorded
1
Latest version
git:20260831.acbf459, committed Aug 31, 2026
Size
7,139 bytes
Repository stars
142
License
MIT

写有转化力的营销文案。当用户要写/重写落地页、产品介绍、定价页、功能页、活动页、广告语、Slogan、卖点提炼、转化文案时使用。覆盖标题公式、CTA、异议处理、卖点转利益点、一句话价值主张。也用于"把这段产品介绍写得更有卖点""帮我想个标题""这个页面怎么做转化"。触发词:"文案 / 落地页 / 产品介绍 / 卖点 / 标题 / Slogan / CTA / 转化 / 营销文案 / 广告语 / 定价页 / 首页 / 宣传"。.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# 转化文案(Copywriting)

写清楚、有说服力、能推动行动的文案。核心原则:**清晰大于炫技、卖点转利益点、具体胜过空泛、讲人话而不是讲公司话**。

## 动手前先问清楚(别瞎猜)

最多问 2-3 个最影响产出的,其余自己带 default:

- **页面/内容类型**:落地页、首页、定价页、功能页、产品介绍、广告语?(决定结构)
- **唯一目标动作**:这一条内容要读者做一件什么事?(先定 CTA,全文为它服务)
- **目标人群 & 认知阶段**:他们是谁、对你了解多少?(选框架和 CTA 门槛)
- **核心差异点**:最值得先讲的那一个好处(驱动标题和首屏)

用户说"先随便写一版"就写,把假设列在开头。

---

## 核心原则

### 1. 卖点转利益点(Features → Benefits)
写产品功能不是目的,写它给用户带来的结果。

| 卖点 | 利益点 |
|------|--------|
| "实时数据看板" | "一眼看清现在什么在赚,不用等周报" |
| "AI 推荐" | "给的建议是真的贴合你的数据,不是通用套路" |
| "99.99% 可用性" | "你的客户永远不用面对打不开的页面" |
| "SOC 2 认证" | "过企业的安全审查不用再折腾半年" |

### 2. 具体胜过空泛
- 空泛:"帮你省时间" → 具体:"每周做周报从 4 小时压到 15 分钟"
- 空泛:"数万用户的选择" → 具体:"2847 个团队在用,包括 Stripe、Notion"

### 3. 说人话(讲客户的话,不是公司的话)
用客户在评价/工单/销售通话里会用的话,别用市场部黑话。

### 4. 一段一个观点
按"问题 → 方案 → 证明 → 行动"往下推,不要一段塞三件事。

### 5. 诚实胜过夸张
绝不编数字、编见证、编夸大。具体 + 诚实比打鸡血更能换来信任。

---

## 文案框架

### PAS:问题 → 激化 → 方案
适合落地页、标题、广告、产品页。
```
[痛点]:用读者的语言说出那个痛
[激化]:不解决会怎样(失去什么/代价)
[方案]:介绍你的产品是答案
```
> 你的团队每周花 4 小时手动整理报表。一年 200 小时,相当于白白丢了一个全职员工。XX 用 10 分钟自动出报表,设一次,每周一准时送到。

### AIDA:注意 → 兴趣 → 欲望 → 行动
适合首页、认知类内容、长文案。

### BAB:之前 → 之后 → 桥
适合案例、见证框架、邮件序列。
```
[之前]:现在难受的状态
[之后]:想要的状态
[桥]:你的产品怎么带他们到那里
```

### 4 Ps:承诺 → 画面 → 证明 → 推动
适合销售页、功能页、新品发布。
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add open-octo/octo-agent/copywriting@sha256:757a0ce67fc4259d

The line at the top of this page pins the label git:20260831.acbf459, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_wxv5nhklzbosqg6t.svg)](https://markdownregistry.com/a/art_wxv5nhklzbosqg6t)

6 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on Aug 31, 2026.

versioncommittedcommitsizeaudit
git:20260831.acbf459 latest2026-08-31 acbf459 7,139 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (7139 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

open-octo/octo-agent · 142 stars · license MIT · pushed 2026-11-04 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_wxv5nhklzbosqg6t
GET https://markdownregistry.com/api/v1/resolve?ref=open-octo/octo-agent/copywriting
GET https://markdownregistry.com/api/v1/blob/757a0ce67fc4259d21a7b4ff21d92d8d2ae4008ce006b99e09396b9cb4ca70ec

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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