customer-win-back SKILL.md skillA
customer-win-back from the-nam-shub/e5-real-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add the-nam-shub/e5-real-skills/customer-win-back@v2026-04-20Pins v2026-04-20 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- the-nam-shub/e5-real-skills
- Path
skills/customer-win-back/SKILL.md- Versions recorded
- 1
- Latest version
- v2026-04-20, committed Apr 21, 2026
- Size
- 4,778 bytes
- Repository stars
- 10
- License
- none declared
Guidance for re-engaging dormant leads and churned customers; trigger when a user needs to rebuild relationships with lapsed prospects or lost accounts before pitching product or features.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Customer Win-Back ## Overview This skill covers how to re-engage dormant leads and win back churned customers in B2B marketing contexts. It addresses sequencing, tone, sender selection, and messaging strategy for both cold/dormant prospects and fully churned accounts. All practices are sourced exclusively from Exit Five podcast guests; only what those guests explicitly recommended is included here. --- ## Re-engaging Dormant or Cold Leads When reaching out to leads who were previously in your sales process but have gone cold, follow this sequence: 1. **Do not lead with product features or benefits.** Open with acknowledgment of the prior relationship, not a pitch. (Source: Sheri Otto, Episode #247) 2. **Give them a reason why now is a good time to reconnect.** This could be a relevant new case study, a meaningful product update, or an exclusive incentive — something that makes the outreach feel timely and earned rather than arbitrary. (Source: Sheri Otto, Episode #247) …
Read the whole file at its exact version.
How to install
mdr add the-nam-shub/e5-real-skills/customer-win-back@sha256:ff215a01cab12fdeThe line at the top of this page pins the label v2026-04-20, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_z75g7f4hosrltrfv)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Apr 21, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (4778 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
the-nam-shub/e5-real-skills · 10 stars · license none declared · pushed 2026-11-06 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_z75g7f4hosrltrfv GET https://markdownregistry.com/api/v1/resolve?ref=the-nam-shub/e5-real-skills/customer-win-back GET https://markdownregistry.com/api/v1/blob/ff215a01cab12fdeef0fa6cd7d14e2b1587df96535b36db67ddb4a6967e9eec5
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.