ads-performance-analytics SKILL.md skillA

ads-performance-analytics from rampstackco/claude-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add rampstackco/claude-skills/ads-performance-analytics@git:20260810.e5bc675

Pins git:20260810.e5bc675 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
rampstackco/claude-skills
Path
skills/ads-performance-analytics/SKILL.md
Versions recorded
5
Latest version
git:20260810.e5bc675, committed Aug 10, 2026
First version recorded
May 5, 2026
Size
24,770 bytes
Repository stars
1,013
License
MIT

How to read paid media dashboards without fooling yourself. Attribution models, platform reporting quirks, multi-platform reconciliation, ROAS vs LTV horizon traps, statistical noise in performance metrics, incrementality testing, and the failure modes that produce expensive lessons. Triggers on read paid media dashboard, attribution analysis, ROAS vs LTV, multi-platform reconciliation, ad incrementality, geo holdout, conversion lift study, ghost bidding, paid media reporting, board-deck paid…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Ads Performance Analytics

A data-team-mentor's playbook for interpreting paid media dashboards without fooling yourself.

The dashboard is the moment of truth for paid media decisions. The numbers on it determine whether you scale, hold, or kill. They also expose every platform's self-attribution bias, every modeled-conversion shortcut, every cross-platform double-count. Most "scale this campaign" decisions trace back to misreading the dashboard.

This skill is the discipline that prevents misreading. It assumes the campaign was strategically sound (see `paid-media-strategy`). It assumes the creative was tested properly (see `ads-creative-development`). The hard part is knowing what each number actually means, what it does not, and how to reconcile platform-reported metrics with the truth in your warehouse.

When to use this skill: any time you are about to scale, kill, or rebudget a campaign based on platform metrics; reconciling platform reports with revenue data; evaluating an agency's reporting; or building a paid media dashboard that will not lie to you.

---

## What this skill is for
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add rampstackco/claude-skills/ads-performance-analytics@sha256:1d37faa69f772441

The line at the top of this page pins the label git:20260810.e5bc675, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_2l5hgbgsuk55zwwd.svg)](https://markdownregistry.com/a/art_2l5hgbgsuk55zwwd)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 5 versions of this file, between May 5, 2026 and Aug 10, 2026, about one every 24 days.

versioncommittedcommitsizeaudit
git:20260810.e5bc675 latest2026-08-10 e5bc675 24,770 BA view · diff
git:20260810.63d83772026-08-10 63d8377 24,158 BA view · diff
git:20260810.1d637e92026-08-10 1d637e9 24,079 BA view · diff
git:20260507.ac2b0782026-05-07 ac2b078 24,125 BA view · diff
git:20260505.526c8432026-05-05 526c843 23,845 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (24770 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

rampstackco/claude-skills · 1,013 stars · license MIT · pushed 2026-10-27 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_2l5hgbgsuk55zwwd
GET https://markdownregistry.com/api/v1/resolve?ref=rampstackco/claude-skills/ads-performance-analytics
GET https://markdownregistry.com/api/v1/blob/1d37faa69f772441e01d43396820962890d7a80608e3afb64e1d5111722a8158

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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