brand-ideation SKILL.md skillA

brand-ideation from rampstackco/claude-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add rampstackco/claude-skills/brand-ideation@git:20260810.e5bc675

Pins git:20260810.e5bc675 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
rampstackco/claude-skills
Path
skills/brand-ideation/SKILL.md
Versions recorded
5
Latest version
git:20260810.e5bc675, committed Aug 10, 2026
First version recorded
Apr 28, 2026
Size
9,612 bytes
Repository stars
1,013
License
MIT

Generate, evaluate, and narrow brand concepts during early ideation including positioning territories, naming candidates, mood directions, and narrative angles. Use this skill whenever the user is in the early phase of brand creation, exploring brand directions, brainstorming names, building moodboards, generating positioning options, or trying to choose between multiple brand directions. Triggers on brand ideation, brand concept, naming, brand name, name candidates, positioning, brand…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Brand Ideation

Generate and converge on brand directions before committing to identity work. This is upstream of `brand-identity` (the visual system) and `brand-style-guide` (the documentation). It is the divergent-then-convergent thinking phase where ideas are cheap and direction matters more than polish.

---

## When to use

- Generating naming options for a new brand or product
- Exploring positioning territories before committing
- Building moodboards and visual direction options
- Drafting narrative or origin-story angles
- Helping the user converge from many half-ideas to one direction
- Stress-testing an existing brand idea before investing in identity work

## When NOT to use

- The brand direction is already locked, the user wants logo and identity work (use `brand-identity`)
- Documenting an existing brand system (use `brand-style-guide`)
- Defining voice for an existing brand (use `brand-voice`)
- Initial discovery and audience research (use `brand-discovery`)

---

## Required inputs

- The category or product type
- The audience (at least roughly)
- The reason this brand exists (the problem it solves or the gap it fills)
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add rampstackco/claude-skills/brand-ideation@sha256:af477efaf396388b

The line at the top of this page pins the label git:20260810.e5bc675, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_erbmiefhjdaafyt6.svg)](https://markdownregistry.com/a/art_erbmiefhjdaafyt6)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 5 versions of this file, between Apr 28, 2026 and Aug 10, 2026, about one every 26 days.

versioncommittedcommitsizeaudit
git:20260810.e5bc675 latest2026-08-10 e5bc675 9,612 BA view · diff
git:20260810.b3c37f12026-08-10 b3c37f1 9,089 BA view · diff
git:20260507.ac2b0782026-05-07 ac2b078 9,044 BA view · diff
git:20260505.c80b8962026-05-05 c80b896 8,918 BA view · diff
git:20260428.f066ffe2026-04-28 f066ffe 8,799 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (9612 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

rampstackco/claude-skills · 1,013 stars · license MIT · pushed 2026-10-27 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_erbmiefhjdaafyt6
GET https://markdownregistry.com/api/v1/resolve?ref=rampstackco/claude-skills/brand-ideation
GET https://markdownregistry.com/api/v1/blob/af477efaf396388b0c957b3c17de27c57847e7ae8b07d2e142c22cfa4d4e77d7

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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