ads-creative-development SKILL.md skillA
ads-creative-development from rampstackco/claude-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add rampstackco/claude-skills/ads-creative-development@git:20260810.63d8377Pins git:20260810.63d8377 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- rampstackco/claude-skills
- Path
skills/ads-creative-development/SKILL.md- Versions recorded
- 3
- Latest version
- git:20260810.63d8377, committed Aug 10, 2026
- First version recorded
- May 5, 2026
- Size
- 21,341 bytes
- Repository stars
- 1,013
- License
- MIT
How to produce ad creative that converts at performance scale. Hook patterns, format selection, video pacing, variation systems, sequential testing methodology, fatigue detection, brand-voice alignment without conversion dilution, and platform-specific creative norms. Triggers on ad creative, ad design, hook patterns, ad video pacing, creative testing, ad variations, creative refresh, creative fatigue, refresh ad creative, video ads for Meta, TikTok creative, LinkedIn ad creative, ad asset…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Ads Creative Development A senior creative strategist's playbook for producing ad creative that performs. Performance creative is a different discipline from brand creative. Brand work optimizes for memorability, emotional resonance, and distinctive identity. Performance creative optimizes for stopping the scroll, communicating value in three seconds, and producing a click. Both matter. Mixing them up costs money. Brand creative running as performance ads bleeds budget; performance creative running as brand ads erodes equity. This skill is the discipline that produces performance creative without diluting brand. It assumes you know your audience and offer (see `paid-media-strategy`). It assumes you have brand-voice guidance (see `brand-voice`). The hard part is the systematic production of variations that test cleanly and ship without manual approval bottlenecks, and that is what is here. When to use this skill: producing ad creative for paid campaigns, planning a creative testing cycle, diagnosing creative fatigue, or auditing why creative is not converting. --- ## What this skill is for …
Read the whole file at its exact version.
How to install
mdr add rampstackco/claude-skills/ads-creative-development@sha256:8952371efed4baa0The line at the top of this page pins the label git:20260810.63d8377, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_eqnpaz7wyywqaow2)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 3 versions of this file, between May 5, 2026 and Aug 10, 2026, about one every 48 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20260810.63d8377 latest | 2026-08-10 | 63d8377 | 21,341 B | A | view · diff |
| git:20260507.ac2b078 | 2026-05-07 | ac2b078 | 21,157 B | A | view · diff |
| git:20260505.259afa1 | 2026-05-05 | 259afa1 | 20,856 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (21341 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
rampstackco/claude-skills · 1,013 stars · license MIT · pushed 2026-10-27 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_eqnpaz7wyywqaow2 GET https://markdownregistry.com/api/v1/resolve?ref=rampstackco/claude-skills/ads-creative-development GET https://markdownregistry.com/api/v1/blob/8952371efed4baa08f55456beaaf287c50eb6abf9a0afc618c274e95f0ed9201
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.