brand-archetype-system SKILL.md skillA

brand-archetype-system from rampstackco/claude-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add rampstackco/claude-skills/brand-archetype-system@git:20260510.f1aa1d7

Pins git:20260510.f1aa1d7 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
rampstackco/claude-skills
Path
skills/brand-archetype-system/SKILL.md
Versions recorded
1
Latest version
git:20260510.f1aa1d7, committed May 10, 2026
Size
7,664 bytes
Repository stars
1,013
License
MIT

Apply pre-composed aesthetic archetype defaults to jumpstart brand design work covering color, typography, layout, voice, and imagery direction. Use this skill whenever the user wants a starting point for brand visual and verbal direction, references a brand they want to design near (for example 'something like Stripe' or 'editorial like Linear'), needs to converge faster from many directions to one, or wants known-good defaults for a specific industry vertical. Triggers on archetype, design…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Brand Archetype System

Pre-composed aesthetic archetype defaults that jumpstart brand design work. Each archetype bundles color tendencies, type pairings, layout patterns, voice samples, and imagery direction for a recognizable aesthetic family. Stack-agnostic. Tool-agnostic.

This is a starting-point library, not a methodology library. The agent applies archetype defaults to a specific brief; the archetypes themselves provide anchor points, not endpoints.

---

## When to use

- The user wants a starting point rather than designing from first principles
- The user references a brand or aesthetic family they want to design near
- Need to converge faster from many directions to one
- The user wants vertical-typical defaults (for example fintech consumer, B2B developer tools)
- The user wants to test what a brief would look like in a different archetype

## When NOT to use

- The user wants pure methodology guidance (use `brand-identity`)
- The user is in early ideation needing positioning territories (use `brand-ideation`)
- Defining voice for an existing brand (use `brand-voice`)
- Documenting a finished brand (use `brand-style-guide`)

---
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add rampstackco/claude-skills/brand-archetype-system@sha256:639b0266c564547b

The line at the top of this page pins the label git:20260510.f1aa1d7, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_fgtdf45afjf3db3k.svg)](https://markdownregistry.com/a/art_fgtdf45afjf3db3k)

5 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on May 10, 2026.

versioncommittedcommitsizeaudit
git:20260510.f1aa1d7 latest2026-05-10 f1aa1d7 7,664 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (7664 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

rampstackco/claude-skills · 1,013 stars · license MIT · pushed 2026-10-27 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_fgtdf45afjf3db3k
GET https://markdownregistry.com/api/v1/resolve?ref=rampstackco/claude-skills/brand-archetype-system
GET https://markdownregistry.com/api/v1/blob/639b0266c564547bf0d6c616fee6951e024a6f174e883cbb31c38810e83cfea0

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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