When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Copywriting
You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action.
## Before Writing
**Check for product marketing context first:**
If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
### 1. Page Purpose
- What type of page? (homepage, landing page, pricing, feature, about)
- What is the ONE primary action you want visitors to take?
### 2. Audience
- Who is the ideal customer?
- What problem are they trying to solve?
- What objections or hesitations do they have?
- What language do they use to describe their problem?
### 3. Product/Offer
- What are you selling or offering?
- What makes it different from alternatives?
- What's the key transformation or outcome?
- Any proof points (numbers, testimonials, case studies)?
### 4. Context
- Where is traffic coming from? (ads, organic, email)
- What do visitors already know before arriving?
---
## Copywriting Principles
### Clarity Over Cleverness
…
The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_7ymlunrxbg2pgwtx
GET https://markdownregistry.com/api/v1/resolve?ref=j-star-films-studios/vibecode-protocol-suite/copywriting
GET https://markdownregistry.com/api/v1/blob/21202711c6b52f006cfebcefabd6781fb65dfd78b385c48bdcc9b19bca4e4e55
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
j-star-films-studios/vibecode-protocol-suite · .agents/skill-curator/SKILL.md · Use when adding, importing, reorganizing, renaming, or refactoring skills according to the Lean Unified Skills…
j-star-films-studios/vibecode-protocol-suite · .agents/skills/unslop/SKILL.md · Use when writing any text, chat responses, documentation, UI copy, or skill instructions. Cuts AI tells, filler, and…
j-star-films-studios/vibecode-protocol-suite · assets/.agent/skills/agent-engineering/arena/SKILL.md · Spawn N parallel candidates at the same task, pick a base, graft the strongest parts of the losers into it. Use for…
j-star-films-studios/vibecode-protocol-suite · assets/.agent/skills/agent-engineering/automate-me/SKILL.md · Use for "automate me", "create/update/refresh my -mode skill", "turn/capture my preferences or working style into a…
j-star-films-studios/vibecode-protocol-suite · assets/.agent/skills/agent-engineering/codex-control/SKILL.md · Use when Pi needs to delegate browser, desktop, or native-plugin tasks to the installed Codex CLI.
j-star-films-studios/vibecode-protocol-suite · assets/.agent/skills/agent-engineering/conversation-to-spec/SKILL.md · Turn the current conversation into a spec and publish it to the project issue tracker: no interview, just synthesis of…
j-star-films-studios/vibecode-protocol-suite · assets/.agent/skills/agent-engineering/crafting-effective-readmes/SKILL.md · Use when writing or improving README files. Not all READMEs are the same — provides templates and guidance matched to…
j-star-films-studios/vibecode-protocol-suite · assets/.agent/skills/agent-engineering/create-verification-skill/SKILL.md · Generate a project-local verification skill that drives your app the way a user does — any language, framework, or…
j-star-films-studios/vibecode-protocol-suite · assets/.agent/skills/agent-engineering/domain-modeling/SKILL.md · Build and sharpen a project's domain model. Use when discussing codebase terminology, writing or editing a CONTEXT.md…
coreyhaines31/marketingskills · skills/copywriting/SKILL.md · When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages…
kostja94/marketing-skills · skills/content/copywriting/SKILL.md · When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email…
leoyeai/openclaw-marketing-skills · skills/copywriting/SKILL.md · When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages…
openclaudia/openclaudia-skills · skills/copywriting/SKILL.md · Write marketing copy for any page type: landing pages, product pages, about pages, sales pages, ads, and more. Trigger…
aitytech/agentkits-marketing · skills/copywriting/SKILL.md · When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages…
cold-iq/coldiq-s-gtm-skills · master-skills/cold-email/.claude/skills/copywriting/SKILL.md · Cold email copywriting frameworks, principles, and sequence structure. Use when the user asks about email copywriting…
