campaign-report SKILL.md skillA

campaign-report from risukisu/marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add risukisu/marketing-skills/campaign-report@git:20260930.777257d

Pins git:20260930.777257d in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
risukisu/marketing-skills
Path
skills/Marketing-Ops/campaign-report/SKILL.md
Versions recorded
2
Latest version
git:20260930.777257d, committed Sep 30, 2026
First version recorded
Sep 11, 2026
Size
12,528 bytes
Repository stars
6
License
MIT

Generate a per-campaign marketing performance report (pipeline + content + funnel) for the board: a two-funnel (New Business / Account Management) HubSpot analysis built from a manual lead sweep reconciled three ways, destination-dated conversions (monthly counts, quarterly and YTD rates), GA4 traffic on one unified campaign page set, edition-over-edition deltas, and a board key takeaway. Markdown source + self-contained HTML; optional gated publishing step. Use when the user says…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# campaign-report — per-campaign performance report

Produces, for **one campaign** over a period (default: YTD): a **markdown source**, a self-contained
**HTML report** in the client's design system, and, when the pack defines a target and the owner
says go, **ships it**. Funnel metric definitions are `pipeline-analysis/definitions.md`; do not
redefine them here.

**Paths.** `references/…` is relative to this skill's folder. Every output, template, and
publishing path comes from the client pack, never from the current directory.

## Step 0 — Company, campaign, and period (every run, one question)

Same procedure as `pipeline-analysis` Step 0 (one pack serves all three reporting skills). This
skill's folder never stores company data: the library is a public repository.

1. **Read the arguments**, in any order: a company, a campaign, and a period, e.g.
   `/campaign-report Acme "Spring launch" YTD`. Any may be missing.
2. **Find the packs** in the launch directory: markdown files with `pack: reporting` in their
   front-matter (skip `*.TEMPLATE.md`); read only `company` and `aliases`. Note filenames of
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add risukisu/marketing-skills/campaign-report@sha256:c73f1582220bf10a

The line at the top of this page pins the label git:20260930.777257d, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_af6ut37tegpczp5o.svg)](https://markdownregistry.com/a/art_af6ut37tegpczp5o)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, between Sep 11, 2026 and Sep 30, 2026, about one every 19 days.

versioncommittedcommitsizeaudit
git:20260930.777257d latest2026-09-30 777257d 12,528 BA view · diff
git:20260911.1f04e742026-09-11 1f04e74 11,381 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (12528 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

risukisu/marketing-skills · 6 stars · license MIT · pushed 2026-10-08 · branch master

API

GET https://markdownregistry.com/api/v1/artifacts/art_af6ut37tegpczp5o
GET https://markdownregistry.com/api/v1/resolve?ref=risukisu/marketing-skills/campaign-report
GET https://markdownregistry.com/api/v1/blob/c73f1582220bf10a58fccbc915d8aeb9669ca0c736312facd75841ccd3b24c5d

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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