When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Customer Research
> Adapted from [customer-research](https://github.com/coreyhaines31/marketingskills/tree/main/skills/customer-research) by Corey Haines (MIT). Same method, with this library's rule that company context is scanned, listed, and confirmed before it's read.
## Company context: setup step, every run
This skill has no fixed place for company data and never uses context without
the user's say-so. Run this before the questions below.
1. **Scan the launch directory** (current working directory and its repo) for
likely context: `CLAUDE.md`, `AGENTS.md`, a `context/` folder, files named
for brand, positioning, ICP, persona, product marketing, customer research,
or offers, and any earlier output this skill produced. List filenames only;
don't read contents yet.
2. **Ask one question.** Show what was found (or say nothing relevant turned up)
and offer four choices: use these files; point me at a different folder or
file; paste the context as text; start with no context. Wait.
3. **Read only what the user approved.** A pasted block is the context for this
run. "None" means the answers below are the whole picture.
…
The line at the top of this page pins the label git:20260909.8a5dc3b, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_zyauojxnlg3jwoxf
GET https://markdownregistry.com/api/v1/resolve?ref=risukisu/marketing-skills/customer-research
GET https://markdownregistry.com/api/v1/blob/f11ba639f08113b54fe2413fdedaf60703370bf2957c0d48ea8ac20ab0aa8975
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
risukisu/marketing-skills · skills/Marketing-Ops/competitor-intel/SKILL.md · Scan competitor websites and ad libraries, detect what changed since the last scan, and write a competitive briefing…
risukisu/marketing-skills · skills/Marketing-Ops/content-strategy/SKILL.md · Build or audit an SEO-driven B2B content strategy on the 7-part Orbit Media framework (sales page core, content…
risukisu/marketing-skills · skills/Marketing-Ops/cro/SKILL.md · When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage…
risukisu/marketing-skills · skills/Marketing-Ops/lead-magnets/SKILL.md · When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the…
risukisu/marketing-skills · skills/Marketing-Ops/marketing-council/SKILL.md · When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by…
risukisu/marketing-skills · skills/Marketing-Ops/pipeline-analysis/SKILL.md · Run a HubSpot RevOps pipeline and conversion analysis over a period (a quarter, a year, a custom or trailing range) and…
risukisu/marketing-skills · skills/Marketing-Ops/product-launch/SKILL.md · Plan and execute a product or feature launch. Use when someone says "launch plan", "we're launching next week", "how do…
risukisu/marketing-skills · skills/SEO/claude-seo/seo-ahrefs/SKILL.md · Ahrefs API analyst (extension). Reads referring domains, backlinks, organic keywords, and content explorer data via the…
risukisu/marketing-skills · skills/SEO/claude-seo/seo-audit/SKILL.md · Full website SEO audit with parallel subagent delegation. Crawls up to 500 pages, detects business type, delegates to…
coreyhaines31/marketingskills · skills/customer-research/SKILL.md · When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer…
ericrisco/rsc-harness · skills/customer-research/SKILL.md · Use when buyer interviews, reviews or lost deals need to become sourced needs, objections and language for an offer, or…
cesarjoquin/marketing-skills · skills/customer-research/SKILL.md · When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer…
hyperfx-ai/marketing-skills · skills/customer-research/SKILL.md · Mine online communities and analyze existing assets to understand what customers actually think, say, and struggle…
leadmagic/gtm-skills · skills/product-marketing/customer-research/SKILL.md · Run evidence-led B2B customer and buyer research that produces a recruiting plan, interview guide, buying timeline…
qa-aman/claude-skills · skills/by-role/marketing/customer-research/SKILL.md · Turn raw customer material into evidence-backed personas and verbatim voice-of-customer language. Two modes - analyse…
