content-strategy SKILL.md skillA

content-strategy from risukisu/marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add risukisu/marketing-skills/content-strategy@git:20260930.777257d

Pins git:20260930.777257d in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
risukisu/marketing-skills
Path
skills/Marketing-Ops/content-strategy/SKILL.md
Versions recorded
2
Latest version
git:20260930.777257d, committed Sep 30, 2026
First version recorded
Sep 9, 2026
Size
11,530 bytes
Repository stars
6
License
MIT

Build or audit an SEO-driven B2B content strategy on the 7-part Orbit Media framework (sales page core, content mission, original research, prospect questions, visuals, influencer collaboration, guest posting) and turn it into a quarterly content hub. Use when someone says "content strategy", "content plan", "content marketing plan", "content mission", "editorial calendar", "content hub", "content audit", "our blog doesn't generate leads", "blog isn't converting", or asks for an original…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Content Strategy Builder & Auditor

An interactive skill that either builds a documented content strategy from
scratch or audits an existing content program, using the same seven-part
framework in both directions. The end product is a markdown file: a strategy
with a first quarterly content hub, or a scorecard with ranked gaps and fixes.

The framework rests on one observation about B2B sites: people who land on a
blog post are looking for information, not a vendor, so they almost never turn
into leads directly. What blog content does do is earn links. Links raise the
site's authority. Authority is what lets the service pages rank for the phrases
buyers actually search. And service-page visitors are the ones who convert. So
the strategy starts at the sales page and works outward, and every content
piece has a job: earn links, build relationships with people who publish, or
answer a question that's stalling a deal.

> Framework: Andy Crestodina, Orbit Media,
> [The B2B Content Strategy Framework](https://www.orbitmedia.com/blog/content-strategy-framework/).
> Everything in this skill is a distillation in our own words. Statistics keep
> their source links in the reference files.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add risukisu/marketing-skills/content-strategy@sha256:d4526ea06a0add63

The line at the top of this page pins the label git:20260930.777257d, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_e4pxt3c4eobl34um.svg)](https://markdownregistry.com/a/art_e4pxt3c4eobl34um)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, between Sep 9, 2026 and Sep 30, 2026, about one every 21 days.

versioncommittedcommitsizeaudit
git:20260930.777257d latest2026-09-30 777257d 11,530 BA view · diff
git:20260909.8a5dc3b2026-09-09 8a5dc3b 11,315 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (11530 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

risukisu/marketing-skills · 6 stars · license MIT · pushed 2026-10-08 · branch master

API

GET https://markdownregistry.com/api/v1/artifacts/art_e4pxt3c4eobl34um
GET https://markdownregistry.com/api/v1/resolve?ref=risukisu/marketing-skills/content-strategy
GET https://markdownregistry.com/api/v1/blob/d4526ea06a0add63058988805dc310edb1e3dc0e712d792b7c7c8094495922a9

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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