Plan and execute a product or feature launch. Use when someone says "launch plan", "we're launching next week", "how do I launch", "product launch checklist", "go-to-market", or "launch strategy". Covers messaging, assets, distribution, and tiered launch systems.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Product Launch Planner
Plan a launch that actually moves numbers — not just a tweet and a prayer. This skill builds a complete launch plan with messaging, assets, distribution channels, and a post-launch review process.
**This is an interactive process.** Every launch is different. Ask before planning.
> Framework inspired by [Luke Harries' product launch guide](https://harries.co/launch-your-product). Adapted into an interactive skill for SkillCraft.
## Phase 1: Context
Ask ONE question at a time:
> What are you launching? New product, major feature, minor improvement, or something else?
Then:
> Who is the target audience for this launch? Be specific — "software engineers at high-growth startups" not "developers."
Then:
> What's the measurable goal? (e.g., "500 weekly active users in first week", "100 signups", "coverage in 3 publications")
Then:
> What's the timeline? When does this need to go live?
## Phase 2: Launch Tier
Not every launch needs the same effort. Categorize and adjust scope:
| Tier | What | Effort | Example |
|------|------|--------|---------|
| **Tier 1** | Major new product | Full-scale launch | New product line, company rebrand |
…
The line at the top of this page pins the label git:20260909.8a5dc3b, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_tpa2la6a5ugvmtna
GET https://markdownregistry.com/api/v1/resolve?ref=risukisu/marketing-skills/product-launch
GET https://markdownregistry.com/api/v1/blob/5b07b7b008d036d1c87f7ae1cac86ba8d9edca9663c63523fd759f99562edd03
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
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