lead-magnets SKILL.md skillA

lead-magnets from risukisu/marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

mdr add risukisu/marketing-skills/lead-magnets@git:20260909.8a5dc3b

Pins git:20260909.8a5dc3b in mdr.lock. Pin the fingerprint instead.

Audit grade

A, 17 of 17 checks passed

Kind

SKILL.md skill

Repository

risukisu/marketing-skills

Path

skills/Marketing-Ops/lead-magnets/SKILL.md

Versions recorded

1

Latest version

git:20260909.8a5dc3b, committed Sep 9, 2026

Size

12,046 bytes

Repository stars

6

License

MIT

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Lead Magnets

> Adapted from [lead-magnets](https://github.com/coreyhaines31/marketingskills/tree/main/skills/lead-magnets) by Corey Haines (MIT). Same method, with this library's rule that company context is scanned, listed, and confirmed before it's read.

## Company context: setup step, every run

This skill has no fixed place for company data and never uses context without
the user's say-so. Run this before the questions below.

1. **Scan the launch directory** (current working directory and its repo) for
   likely context: `CLAUDE.md`, `AGENTS.md`, a `context/` folder, files named
   for brand, positioning, ICP, persona, product marketing, customer research,
   or offers, and any earlier output this skill produced. List filenames only;
   don't read contents yet.
2. **Ask one question.** Show what was found (or say nothing relevant turned up)
   and offer four choices: use these files; point me at a different folder or
   file; paste the context as text; start with no context. Wait.
3. **Read only what the user approved.** A pasted block is the context for this
   run. "None" means the answers below are the whole picture.
…

Read the whole file at its exact version.

How to install

mdr add risukisu/marketing-skills/lead-magnets@sha256:9be0af6a4ad72ad0

[![mdr](https://markdownregistry.com/badge/art_f3wi4zix5rsw2gi6.svg)](https://markdownregistry.com/a/art_f3wi4zix5rsw2gi6)

Versions

The registry has recorded 1 version of this file, committed on Sep 9, 2026.

Audit of the latest version

Source

API

GET https://markdownregistry.com/api/v1/artifacts/art_f3wi4zix5rsw2gi6
GET https://markdownregistry.com/api/v1/resolve?ref=risukisu/marketing-skills/lead-magnets
GET https://markdownregistry.com/api/v1/blob/9be0af6a4ad72ad02b6cdfa4aa261b96ca3cbcb2aefedbc8c17deae69116e7aa

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

More from risukisu/marketing-skills

Every file in risukisu/marketing-skills

Other files named lead-magnets

Browse by kind, by grade A, or by owner.