icp-builder SKILL.md skillA
icp-builder from prosyo-ai/gtm-skill is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add prosyo-ai/gtm-skill/icp-builder@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- prosyo-ai/gtm-skill
- Path
plugin/skills/icp-builder/SKILL.md- Versions recorded
- 1
- Latest version
- v1.0.0, committed Oct 23, 2026
- Size
- 4,837 bytes
- Repository stars
- 13
- License
- MIT
Use this skill when you need to define or sharpen an ideal customer profile (ICP) for B2B sales: starting outbound, the reply rate is low, the pipeline is full of bad-fit deals, or leadership asks who we should really sell to. Analyses closed-won and closed-lost deals, finds the firmographic, technographic and situational traits that predict a win, and produces a one-page ICP with must-haves, nice-to-haves, disqualifiers and list-building filters. Works for founders with five customers and for…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
Use this when the question is "who should we sell to?". It produces a one-page ICP that a rep, a marketer and a list builder can all act on the same day. ## Inputs Ask for as much as exists, then work with what you get: - Closed-won deals for the last 12 to 24 months: company, size, industry, region, deal value, cycle length, who signed, why they bought. - Closed-lost and churned accounts with the reason. - The product's core job and price range. - If there are fewer than 10 customers: the founder's notes on the best five conversations, plus the best five failures. ## The play ### 1. Rank customers by value, not by count Sort won deals by a blend of revenue, cycle speed and retention. The top 20% is the real ICP; the long tail is noise. A segment with many small, slow, churn-prone deals looks big on a pie chart and loses money. ### 2. Find the traits that separate winners from losers For each trait, compare the share among top customers with the share among lost or churned ones. Traits worth keeping show a gap of at least 20 points. Look at four layers: | Layer | Examples | | --- | --- | | Firmographic | Industry, headcount band, revenue band, region, business model | …
Read the whole file at its exact version.
How to install
mdr add prosyo-ai/gtm-skill/icp-builder@sha256:4d43af6c729c1556The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_at6qg53is2qypx3l)
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Versions
The registry has recorded 1 version of this file, committed on Oct 23, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (4837 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
prosyo-ai/gtm-skill · 13 stars · license MIT · pushed 2026-10-26 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_at6qg53is2qypx3l GET https://markdownregistry.com/api/v1/resolve?ref=prosyo-ai/gtm-skill/icp-builder GET https://markdownregistry.com/api/v1/blob/4d43af6c729c155654f4c98092cccf7e1872747ced3dd7c5127cfd86b2356750
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
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