win-loss-decoder SKILL.md skillA
win-loss-decoder from varunk130/ai-gtm-skill-library is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add varunk130/ai-gtm-skill-library/win-loss-decoder@git:20260919.138f81fPins git:20260919.138f81f in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- varunk130/ai-gtm-skill-library
- Path
gtm-skills/win-loss-decoder/SKILL.md- Versions recorded
- 1
- Latest version
- git:20260919.138f81f, committed Sep 19, 2026
- Size
- 3,304 bytes
- Repository stars
- 7
- License
- MIT
Turns closed-won and closed-lost deals into ranked, evidence-backed reasons (not rep-selected dropdowns) and routes each pattern to the team that can fix it. Use when: win loss analysis, why did we lose, why do we win, closed lost review, loss reasons, churned deals, competitive losses, buyer interviews.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Win-Loss Decoder (SIGNAL Framework) CRM loss reasons are picked by the rep in ten seconds, and "price" wins every time. Win-Loss Decoder rebuilds the reason from what the buyer said and did, codes it against a fixed taxonomy, and ranks patterns by revenue so product, marketing, and sales each get the fixes that are theirs. ## Core Principle **The buyer's words decide the code.** A reason without a quote or artifact from the buyer is logged as "unknown", not guessed. ## The SIGNAL Framework | Letter | Step | The Question | |---|---|---| | **S** | Sample | Which deals, and is the sample balanced across wins, losses, segments, and reps? | | **I** | Interview | What did the buyer say in a 20-minute conversation after the decision? | | **G** | Group | Which taxonomy code does each reason map to? | | **N** | Number | How much ARR sits behind each code, for wins and for losses? | | **A** | Assign | Which team owns the fix for each code? | | **L** | Loop | Did the fix change the rate of that code next quarter? | ## Reason Taxonomy | Code | Covers | Default owner | |---|---|---| | VALUE | Buyer could not see enough return or urgency | Marketing | …
Read the whole file at its exact version.
How to install
mdr add varunk130/ai-gtm-skill-library/win-loss-decoder@sha256:cd890d0ef0932d2eThe line at the top of this page pins the label git:20260919.138f81f, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_dd4rwempe2c6wiaq)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Sep 19, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (3304 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
varunk130/ai-gtm-skill-library · 7 stars · license MIT · pushed 2026-11-01 · branch master
API
GET https://markdownregistry.com/api/v1/artifacts/art_dd4rwempe2c6wiaq GET https://markdownregistry.com/api/v1/resolve?ref=varunk130/ai-gtm-skill-library/win-loss-decoder GET https://markdownregistry.com/api/v1/blob/cd890d0ef0932d2e28f0b7daef0aad80c33fe004ca7792446f4182a0c3eadeac
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.