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lead-nurture skillA

lead-nurture is agent-read markdown (skill) from varunk130/ai-gtm-skill-library: Lead nurture orchestration - multi-track nurture design by intent stage, scoring, behavioral triggers, MQL→SQL handoff, and revival of cold leads. Use when: lead nurture, drip campaign, nurture track, lead scoring, MQL to SQL, lifecycle marketing, nurture sequence, behavioral trigger, lead revival, MQL handoff..

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What the file says

# Lead Nurture (NURTURE Framework)

Design a lead-nurture system that respects buyer intent, routes leads to the right next action, and stops sending eight more emails to people who already raised their hand. NURTURE replaces single-track drip sequences with multi-track journeys gated by behavioral signals.

## Core Principle

**Nurture fails when it treats time as the trigger.** "Send email 3 on day 7" assumes every lead is on the same journey. NURTURE treats signal - not the calendar - as the trigger, and gates progression by demonstrated intent.

## The NURTURE Framework

| Letter | Stage | The Question |
|--------|-------|--------------|
| **N** | Needs Mapping | What buying-stage needs does the lead currently have evidence of? |
| **U** | Understand Intent | What behavioral and explicit signals map to which stage? |
| **R** | Route to Track | Which nurture track does the lead enter, and on what entry criteria? |
| **T** | Trigger Progression | What signal moves the lead to the next step (or back)? |
| **U** | Upgrade to Sales | What threshold defines MQL → SQL handoff, and what's the SLA? |
…

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How to install

Latest version
mdr add varunk130/ai-gtm-skill-library/lead-nurture@git:20260522.2e90392
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git:20260522.2e90392 latest2026-05-22 2e90392 5,515 BA view · diff
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Audit of the latest version

A  17 of 17 checks passed. Deterministic, no model, same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (5515 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

varunk130/ai-gtm-skill-library · 6 stars · license MIT · pushed 2026-09-19 · branch master

API

GET https://markdownregistry.com/api/v1/artifacts/art_drs2b7h45ebjj7zw
GET https://markdownregistry.com/api/v1/resolve?ref=varunk130/ai-gtm-skill-library/lead-nurture
GET https://markdownregistry.com/api/v1/blob/ee25295c5de5aff03404dff710b9a71d58f711a480675f78e70ea8a1d7433166

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