lead-magnet-design SKILL.md skillA

lead-magnet-design from rampstackco/claude-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add rampstackco/claude-skills/lead-magnet-design@git:20260810.e5bc675

Pins git:20260810.e5bc675 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
rampstackco/claude-skills
Path
skills/lead-magnet-design/SKILL.md
Versions recorded
3
Latest version
git:20260810.e5bc675, committed Aug 10, 2026
First version recorded
May 7, 2026
Size
25,058 bytes
Repository stars
1,037
License
MIT

Designing lead magnets that earn the email. The discipline of building gated content (ebooks, templates, checklists, swipe files, mini-courses, free tools) that delivers genuine standalone value while qualifying the lead and warming them for what comes next. Honest about thin-bait (overpromises, underdelivers), kitchen-sink-resource (everything, helps with nothing), and earned-value-magnet (delivers standalone value while qualifying the lead). Triggers on lead magnet, gated content, opt-in…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Lead Magnet Design

A senior growth practitioner's playbook for designing lead magnets that earn the email. Templates, checklists, swipe files, mini-courses, free tools, ebooks. The discipline of building gated content that delivers genuine standalone value while qualifying the lead and warming them for the next conversation.

Most lead magnets are bait. A vague headline, a thin PDF, an email gate, a follow-up sequence the reader resents. Conversion-rate metrics look fine because the form converted; the email list grows; and the unsubscribe rate climbs because the magnet was a transaction the reader regrets the moment they download.

The lead magnets that work as compounding assets do something different. They deliver value the reader would have paid for if they had to. They qualify the lead by audience-fit, so the list that grows is the right list. They set up the next conversation honestly, so the follow-up sequence is a continuation rather than an apology.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add rampstackco/claude-skills/lead-magnet-design@sha256:ec476e38c220188c

The line at the top of this page pins the label git:20260810.e5bc675, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_edlcvnx5cewrkhgf.svg)](https://markdownregistry.com/a/art_edlcvnx5cewrkhgf)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 3 versions of this file, between May 7, 2026 and Aug 10, 2026, about one every 48 days.

versioncommittedcommitsizeaudit
git:20260810.e5bc675 latest2026-08-10 e5bc675 25,058 BA view · diff
git:20260507.ac2b0782026-05-07 ac2b078 24,450 BA view · diff
git:20260507.30dd8c02026-05-07 30dd8c0 24,077 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (25058 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

rampstackco/claude-skills · 1,037 stars · license MIT · pushed 2026-10-27 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_edlcvnx5cewrkhgf
GET https://markdownregistry.com/api/v1/resolve?ref=rampstackco/claude-skills/lead-magnet-design
GET https://markdownregistry.com/api/v1/blob/ec476e38c220188c7de7f67d875b6fa47fa4289cb9589e9e7b483d9d3ab5883e

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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