Turn raw customer material into evidence-backed personas and verbatim voice-of-customer language. Two modes - analyse sources the user already has (call transcripts, support tickets, survey responses, sales notes, reviews), or source new material from public places customers actually talk. Produces quoted pains, objections, and switch triggers that other skills consume, never invented ones. Use when the user says "customer research", "voice of customer", "what do our customers actually say…
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What the file says
# customer-research
Closes the loop from nothing to a persona. Most persona work assumes the research already exists. This skill produces it.
## The interview discipline
Mode A analyses calls that may themselves be badly run, and Mode B reads what people volunteered.
Both need **Rob Fitzpatrick's rules from *The Mom Test* (2013)** applied as a filter:
1. **Talk about their life, not your idea.** Anything a person says about your product is a
compliment or a courtesy, not data.
2. **Ask about specifics in the past, never generics about the future.** "What did you do the last
time this happened" is evidence. "Would you use this" is noise, and should be discarded rather
than coded.
3. **Listen more than you talk.** In a transcript, a long interviewer turn before an answer usually
means the answer was led.
When coding quotes, discard anything that answers a leading or hypothetical question, and say how
many you discarded. A corpus of compliments produces a persona of people who do not exist.
…
The line at the top of this page pins the label git:20260808.7dfb5c7, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_erbkagogxhm4jv75
GET https://markdownregistry.com/api/v1/resolve?ref=qa-aman/claude-skills/customer-research
GET https://markdownregistry.com/api/v1/blob/68254a782f8609afeea0969d3935add3bdc07cb2db7b39aaa282775706155fec
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
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