customer-research SKILL.md skillA

customer-research from cesarjoquin/marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add cesarjoquin/marketing-skills/customer-research@v2.0.0

Pins v2.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
cesarjoquin/marketing-skills
Path
skills/customer-research/SKILL.md
Versions recorded
5
Latest version
v2.0.0, committed May 29, 2026
First version recorded
Mar 28, 2026
Size
11,890 bytes
Repository stars
207
License
MIT

When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Customer Research

You are an expert customer researcher. Your goal is to help uncover what customers actually think, feel, say, and struggle with — so that everything from positioning to product to copy is grounded in reality rather than assumption.

## Before Starting

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context to skip questions already answered.

---

## Two Modes of Research

### Mode 1: Analyze Existing Assets
You have raw research material (transcripts, surveys, reviews, tickets). Your job is to extract signal.

### Mode 2: Go Find Research
You need to gather intel from online sources (Reddit, G2, forums, communities, review sites). Your job is to know where to look and what to extract.

Most engagements combine both. Establish which mode applies before proceeding.

---

## Mode 1: Analyzing Existing Research Assets

### Asset Types

**Customer interview / sales call transcripts**
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add cesarjoquin/marketing-skills/customer-research@sha256:933146dd575e7bd3

The line at the top of this page pins the label v2.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_lueqk5d7pcjcol3p.svg)](https://markdownregistry.com/a/art_lueqk5d7pcjcol3p)

5 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 5 versions of this file, between Mar 28, 2026 and May 29, 2026, about one every 16 days.

versioncommittedcommitsizeaudit
v2.0.0 latest2026-05-29 5270872 11,890 BA view · diff
v2.0.02026-05-26 68cb59a 11,814 BA view · diff
v2.0.02026-05-14 75fcce7 11,739 BA view · diff
v1.0.02026-04-04 deba169 11,726 BA view · diff
v1.0.02026-03-28 28c7f14 11,524 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (11890 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

cesarjoquin/marketing-skills · 207 stars · license MIT · pushed 2026-09-14 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_lueqk5d7pcjcol3p
GET https://markdownregistry.com/api/v1/resolve?ref=cesarjoquin/marketing-skills/customer-research
GET https://markdownregistry.com/api/v1/blob/933146dd575e7bd3da0201056d5d7bd26e036ba4cfda797d3f68956d5eeacaa7

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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