customer-research SKILL.md skillA
customer-research from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add leadmagic/gtm-skills/customer-research@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- leadmagic/gtm-skills
- Path
skills/product-marketing/customer-research/SKILL.md- Versions recorded
- 2
- Latest version
- v1.0.0, committed Oct 1, 2026
- First version recorded
- Sep 2, 2026
- Size
- 7,321 bytes
- Repository stars
- 71
- License
- MIT
Run evidence-led B2B customer and buyer research that produces a recruiting plan, interview guide, buying timeline, Jobs-to-be-Done forces map, quote repository, and decision-ready insight brief. Use when a team is guessing about buyer triggers, ICP, positioning, messaging, onboarding, or churn, or asks for voice-of-customer interviews and synthesis.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Customer Research ## Overview Replace internal guesses with recent, attributable buyer evidence. This skill focuses on what people actually did and why they changed—not feature wish lists or hypothetical purchase intent. It produces reusable artifacts that can feed positioning, campaigns, product decisions, sales enablement, onboarding, and retention work. ## When to Use - ICP, personas, or messaging are based mainly on internal opinion. - A team needs buyer, churn, activation, or competitor-switch interviews. - Funnel data shows what happened but not why. - The user asks for voice-of-customer research, Jobs-to-be-Done interviews, message mining, or buying-journey research. - A downstream skill needs sourced customer language rather than invented copy. ## Authoritative Foundations - **Bob Moesta and Chris Spiek — Switch Interviews**: reconstruct the actual purchase timeline from first thought through passive looking, active looking, decision, and consumption. - **Jobs-to-be-Done Four Forces**: capture the push of the old situation, pull of the new solution, anxiety about change, and habit of the status quo. …
Read the whole file at its exact version.
How to install
mdr add leadmagic/gtm-skills/customer-research@sha256:9fde0c1ab1fb7c51The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_22rackp7hnv4o62v)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 2 versions of this file, between Sep 2, 2026 and Oct 1, 2026, about one every 29 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.0.0 latest | 2026-10-01 | ca0d2ec | 7,321 B | A | view · diff |
| v1.0.0 | 2026-09-02 | 130b433 | 7,328 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (7321 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
leadmagic/gtm-skills · 71 stars · license MIT · pushed 2026-10-14 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_22rackp7hnv4o62v GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/customer-research GET https://markdownregistry.com/api/v1/blob/9fde0c1ab1fb7c518f41b5c7ecc67f70d87a5c46e140cbcf85a74ae363045507
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
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