Plans, runs, and synthesizes customer research — interviews, surveys, win-loss analysis, and message testing — into findings that change decisions. Use this when the customer is being guessed at, before positioning or a major launch, when churn or conversion has an unexplained cause, or when a team is arguing from anecdotes. Also use to turn raw interview notes into usable findings.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Customer research
Research earns its cost only if a decision hangs on it. Name that decision before recruiting anyone.
## Choose the method by question
- **Why did this happen / what do they actually do** — interviews. Small n, deep.
- **How common is this** — survey. Only after interviews have told you what to ask; a survey written
from assumptions returns your assumptions.
- **Why did we win or lose** — win-loss, with losses weighted higher. Losses are where the truth is
and are systematically under-sampled.
- **Which framing works** — message testing against a real choice, not a preference rating.
## Interviewing
Ask about the past, not the future. "What did you do last time" is evidence; "would you use this"
is politeness.
- Open broad, follow the energy, and go quiet after their first answer — the second one is where the
substance is.
- Chase specifics: when, what happened next, what did that cost you, who else was involved.
- Never describe your solution before you have their problem in their words. Once they know what you
want to hear, the interview is over.
- Watch for the workaround. Anything someone has built a spreadsheet to survive is a validated
…
The line at the top of this page pins the label git:20260916.e72e404, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
A 17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
pass: Frontmatter block present
pass: Frontmatter declares a name
pass: Frontmatter declares a description
pass: Size between 200 bytes and 200 KB (2619 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag
Source
GitHub
cbrock84/headcount · 2,543 stars · license MIT · pushed 2026-10-18 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_jc7dduqjrxcupabn
GET https://markdownregistry.com/api/v1/resolve?ref=cbrock84/headcount/customer-research
GET https://markdownregistry.com/api/v1/blob/0c7fab661d99d3cbad4ba2cf916b05b806596068366599b315d2926a80dbe3b6
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
cbrock84/headcount · plugins/corporate-strategy/skills/chief-strategy-officer/SKILL.md · Owns where the business plays and how it wins over a multi-year horizon — portfolio choices, corporate development…
cbrock84/headcount · plugins/corporate-strategy/skills/market-entry/SKILL.md · Decides whether and how to enter a new market — sizing demand from the bottom up rather than from a market report…
cbrock84/headcount · plugins/corporate-strategy/skills/portfolio-strategy/SKILL.md · Decides where capital and attention go across business lines, products, and markets — what to fund, hold, harvest, or…
cbrock84/headcount · plugins/corporate-strategy/skills/scenario-planning/SKILL.md · Plans under genuine uncertainty — building scenarios, identifying which assumptions are load-bearing, setting…
cbrock84/headcount · plugins/corporate-strategy/skills/strategic-alliances/SKILL.md · Structures partnerships that change what the business can do — technology integrations, channel and reseller…
cbrock84/headcount · plugins/customer-experience/skills/chief-customer-officer/SKILL.md · Owns the customer's experience after the sale — support, success, escalation, and the feedback loop back into product…
cbrock84/headcount · plugins/customer-experience/skills/customer-onboarding-and-implementation/SKILL.md · Takes a new customer from signature to working — setting a definition of live that both sides agreed before the…
cbrock84/headcount · plugins/customer-experience/skills/customer-success-management/SKILL.md · Runs the ongoing relationship with accounts after the sale — segmenting coverage against account value, building a…
cbrock84/headcount · plugins/customer-experience/skills/escalation-management/SKILL.md · Handles customer situations that have exceeded normal support — severity assessment, incident communication, executive…
cbrock84/headcount · plugins/customer-experience/skills/self-service-and-knowledge/SKILL.md · Builds the help center, in-product guidance, and knowledge base that let customers resolve problems without contacting…
coreyhaines31/marketingskills · skills/customer-research/SKILL.md · When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer…
ericrisco/rsc-harness · skills/customer-research/SKILL.md · Use when buyer interviews, reviews or lost deals need to become sourced needs, objections and language for an offer, or…
cesarjoquin/marketing-skills · skills/customer-research/SKILL.md · When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer…
hyperfx-ai/marketing-skills · skills/customer-research/SKILL.md · Mine online communities and analyze existing assets to understand what customers actually think, say, and struggle…
leadmagic/gtm-skills · skills/product-marketing/customer-research/SKILL.md · Run evidence-led B2B customer and buyer research that produces a recruiting plan, interview guide, buying timeline…
qa-aman/claude-skills · skills/by-role/marketing/customer-research/SKILL.md · Turn raw customer material into evidence-backed personas and verbatim voice-of-customer language. Two modes - analyse…
alebgl77/claude-inc · skills/customer-research/SKILL.md · Mines reviews, interviews, support tickets and forum threads for voice-of-customer insight — verbatim pains, desires…
