customer-research is agent-read markdown (skill) from cbrock84/headcount: Plans, runs, and synthesizes customer research — interviews, surveys, win-loss analysis, and message testing — into findings that change decisions. Use this when the customer is being guessed at, before positioning or a major launch, when churn or conversion has an unexplained cause, or when a team is arguing from anecdotes. Also use to turn raw interview notes into usable findings..
Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.
What the file says
# Customer research
Research earns its cost only if a decision hangs on it. Name that decision before recruiting anyone.
## Choose the method by question
- **Why did this happen / what do they actually do** — interviews. Small n, deep.
- **How common is this** — survey. Only after interviews have told you what to ask; a survey written
from assumptions returns your assumptions.
- **Why did we win or lose** — win-loss, with losses weighted higher. Losses are where the truth is
and are systematically under-sampled.
- **Which framing works** — message testing against a real choice, not a preference rating.
## Interviewing
Ask about the past, not the future. "What did you do last time" is evidence; "would you use this"
is politeness.
- Open broad, follow the energy, and go quiet after their first answer — the second one is where the
substance is.
- Chase specifics: when, what happened next, what did that cost you, who else was involved.
- Never describe your solution before you have their problem in their words. Once they know what you
want to hear, the interview is over.
- Watch for the workaround. Anything someone has built a spreadsheet to survive is a validated
…
Pin to a label to follow the author's releases, or to a sha256 to freeze the exact bytes forever. Either way the resolved hash is written to mdr.lock, and mdr install reproduces it on any machine.
A 17 of 17 checks passed. Deterministic, no model, same answer every run.
pass: Frontmatter block present
pass: Frontmatter declares a name
pass: Frontmatter declares a description
pass: Size between 200 bytes and 200 KB (2619 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag
Source
GitHub
cbrock84/headcount · 1,664 stars · license MIT · pushed 2026-09-17 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_jc7dduqjrxcupabn
GET https://markdownregistry.com/api/v1/resolve?ref=cbrock84/headcount/customer-research
GET https://markdownregistry.com/api/v1/blob/0c7fab661d99d3cbad4ba2cf916b05b806596068366599b315d2926a80dbe3b6
Your agent does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
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cbrock84/headcount · plugins/corporate-strategy/skills/market-entry/SKILL.md · Decides whether and how to enter a new market — sizing demand from the bottom up rather than from a market report…
cbrock84/headcount · plugins/corporate-strategy/skills/portfolio-strategy/SKILL.md · Decides where capital and attention go across business lines, products, and markets — what to fund, hold, harvest, or…
cbrock84/headcount · plugins/corporate-strategy/skills/scenario-planning/SKILL.md · Plans under genuine uncertainty — building scenarios, identifying which assumptions are load-bearing, setting…
cbrock84/headcount · plugins/corporate-strategy/skills/strategic-alliances/SKILL.md · Structures partnerships that change what the business can do — technology integrations, channel and reseller…
cbrock84/headcount · plugins/customer-experience/skills/chief-customer-officer/SKILL.md · Owns the customer's experience after the sale — support, success, escalation, and the feedback loop back into product…
cbrock84/headcount · plugins/customer-experience/skills/customer-onboarding-and-implementation/SKILL.md · Takes a new customer from signature to working — setting a definition of live that both sides agreed before the…
cbrock84/headcount · plugins/customer-experience/skills/customer-success-management/SKILL.md · Runs the ongoing relationship with accounts after the sale — segmenting coverage against account value, building a…
cbrock84/headcount · plugins/customer-experience/skills/escalation-management/SKILL.md · Handles customer situations that have exceeded normal support — severity assessment, incident communication, executive…
cbrock84/headcount · plugins/customer-experience/skills/self-service-and-knowledge/SKILL.md · Builds the help center, in-product guidance, and knowledge base that let customers resolve problems without contacting…
cbrock84/headcount · plugins/customer-experience/skills/support-operations/SKILL.md · Designs and runs the support function — channels, queues, routing, staffing, service levels, quality, and the metrics…
coreyhaines31/marketingskills · skills/customer-research/SKILL.md · When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer…
cesarjoquin/marketing-skills · skills/customer-research/SKILL.md · When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer…
hyperfx-ai/marketing-skills · skills/customer-research/SKILL.md · Mine online communities and analyze existing assets to understand what customers actually think, say, and struggle…
leadmagic/gtm-skills · skills/product-marketing/customer-research/SKILL.md · Run evidence-led B2B customer and buyer research that produces a recruiting plan, interview guide, buying timeline…
alebgl77/claude-inc · skills/customer-research/SKILL.md · Mines reviews, interviews, support tickets and forum threads for voice-of-customer insight — verbatim pains, desires…
event4u-app/agent-config · src/skills/customer-research/SKILL.md · Use when shaping a discovery slice — JTBD-framed interview guide, switch-event focus, verbatim quotes not summaries…
the-nam-shub/e5-real-skills · skills/customer-research/SKILL.md · Guides Claude to help marketers plan, conduct, and apply customer research—including interviews, sales call analysis…
