paid-media-strategy SKILL.md skillA
paid-media-strategy from rampstackco/claude-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add rampstackco/claude-skills/paid-media-strategy@git:20260810.e5bc675Pins git:20260810.e5bc675 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- rampstackco/claude-skills
- Path
skills/paid-media-strategy/SKILL.md- Versions recorded
- 5
- Latest version
- git:20260810.e5bc675, committed Aug 10, 2026
- First version recorded
- May 5, 2026
- Size
- 22,384 bytes
- Repository stars
- 1,037
- License
- MIT
A discipline for running paid media that does not light money on fire. Hypothesis writing for paid spend, channel selection, budget allocation, audience targeting, bid strategy, campaign types, what NOT to spend on, attribution reality, and the failure modes that produce expensive lessons. Triggers on paid media strategy, ad budget allocation, channel selection, paid media plan, audit my Google Ads, audit my Meta Ads, scale paid media, kill underperforming campaign, paid media hypothesis, ad…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Paid Media Strategy A senior performance marketer's playbook for running paid media that produces real outcomes. The default state of paid media is wasted spend. Most accounts have campaigns running because they always have, audiences targeting because the rep suggested it, bid strategies on auto because manual is hard, creative not refreshed because there is no system. The cost compounds. A 20% efficiency gain on a $500K-per-year account is $100K back to the business. A 50% gain on a $5M-per-year account is $2.5M. This skill is the discipline that produces those gains. It assumes you have a paid media platform (Google Ads, Meta, LinkedIn, TikTok, or aggregators like Synter) connected. It assumes you have working analytics and conversion tracking. The hard part is the strategic discipline behind the spend, and that is what is here. When to use this skill: any time you are designing a paid media plan, evaluating whether to scale or kill a campaign, allocating budget across channels, or auditing an existing account. --- ## What this skill is for …
Read the whole file at its exact version.
How to install
mdr add rampstackco/claude-skills/paid-media-strategy@sha256:2bb4597636c5043aThe line at the top of this page pins the label git:20260810.e5bc675, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_hzsdtqz23cx7sb6j)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 5 versions of this file, between May 5, 2026 and Aug 10, 2026, about one every 24 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20260810.e5bc675 latest | 2026-08-10 | e5bc675 | 22,384 B | A | view · diff |
| git:20260810.63d8377 | 2026-08-10 | 63d8377 | 21,861 B | A | view · diff |
| git:20260507.ac2b078 | 2026-05-07 | ac2b078 | 21,983 B | A | view · diff |
| git:20260506.9b7a15f | 2026-05-06 | 9b7a15f | 21,694 B | A | view · diff |
| git:20260505.2a8f545 | 2026-05-05 | 2a8f545 | 21,681 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (22384 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
rampstackco/claude-skills · 1,037 stars · license MIT · pushed 2026-10-27 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_hzsdtqz23cx7sb6j GET https://markdownregistry.com/api/v1/resolve?ref=rampstackco/claude-skills/paid-media-strategy GET https://markdownregistry.com/api/v1/blob/2bb4597636c5043aabb08d079661efafd4f9efad8eb0544e80ecee9ce3ae275c
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
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