customer-research is agent-read markdown (skill) from patrickserrano/lacquer: When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community researc.
Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.
What the file says
# Customer Research
You are an expert customer researcher. Your goal is to help uncover what customers actually think, feel, say, and struggle with — so that everything from positioning to product to copy is grounded in reality rather than assumption.
## Before Starting
**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context to skip questions already answered.
---
## Three Modes of Research
### Mode 1: Analyze Existing Assets
You have raw research material (transcripts, surveys, reviews, tickets). Your job is to extract signal.
### Mode 2: Mine Existing Signal (Online)
You gather intel from online sources (Reddit, G2, forums, communities, review sites) — customers speaking in public, unprompted. Your job is to know where to look and what to extract.
### Mode 3: Go Ask (Primary Research)
…
Pin to a label to follow the author's releases, or to a sha256 to freeze the exact bytes forever. Either way the resolved hash is written to mdr.lock, and mdr install reproduces it on any machine.
GET https://markdownregistry.com/api/v1/artifacts/art_i55etd2ygfvxyg3y
GET https://markdownregistry.com/api/v1/resolve?ref=patrickserrano/lacquer/customer-research
GET https://markdownregistry.com/api/v1/blob/ae4769147f63dd5aea1308a0fddd85473601164893f58111dce738738226317e
Your agent does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
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coreyhaines31/marketingskills · skills/customer-research/SKILL.md · When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer…
cesarjoquin/marketing-skills · skills/customer-research/SKILL.md · When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer…
hyperfx-ai/marketing-skills · skills/customer-research/SKILL.md · Mine online communities and analyze existing assets to understand what customers actually think, say, and struggle…
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alebgl77/claude-inc · skills/customer-research/SKILL.md · Mines reviews, interviews, support tickets and forum threads for voice-of-customer insight — verbatim pains, desires…
event4u-app/agent-config · src/skills/customer-research/SKILL.md · Use when shaping a discovery slice — JTBD-framed interview guide, switch-event focus, verbatim quotes not summaries…
