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loyalty-lifecycle skillA

loyalty-lifecycle is agent-read markdown (skill) from varunk130/ai-gtm-skill-library: Customer loyalty and lifecycle orchestration - tiered loyalty design, lifecycle journey programs, milestone triggers, and retention economics for B2B and B2C. Use when: loyalty program, customer lifecycle program, tiered loyalty, milestone marketing, retention program design, lifecycle journey, loyalty economics, member tiers, retention motion..

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What the file says

# Loyalty & Lifecycle (BOND Framework)

Design a loyalty and lifecycle program that produces measurable retention lift - not a tier ladder for its own sake. BOND forces clarity on what behaviors loyalty is supposed to reinforce, what evidence the customer sees, and how the program economics actually pay back.

## Core Principle

**A loyalty program is a *behavior contract*, not a points system.** Most loyalty programs fail because they reward existing behavior (free margin loss) instead of net-new behavior (retention lift). BOND structures the program around behaviors that change the unit economics.

## The BOND Framework

| Letter | Stage | The Question |
|--------|-------|--------------|
| **B** | Behavior Targeting | Which 3-5 customer behaviors, if reinforced, would shift retention and LTV? |
| **O** | Offer Architecture | What earn / burn mechanics + tier benefits reinforce those behaviors? |
| **N** | Notification & Lifecycle | What lifecycle triggers and moments deliver the program in-context? |
| **D** | Defend the Economics | How does the program pay back, and what's the cannibalization guardrail? |

## Behavior Targeting
…

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Source

GitHub

varunk130/ai-gtm-skill-library · 6 stars · license MIT · pushed 2026-09-19 · branch master

API

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