revenue-analytics SKILL.md skillA

revenue-analytics from varunk130/ai-gtm-skill-library is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add varunk130/ai-gtm-skill-library/revenue-analytics@git:20261028.4d2cb0f

Pins git:20261028.4d2cb0f in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
varunk130/ai-gtm-skill-library
Path
revops-skills/revenue-analytics/SKILL.md
Versions recorded
3
Latest version
git:20261028.4d2cb0f, committed Oct 28, 2026
First version recorded
May 16, 2026
Size
5,956 bytes
Repository stars
7
License
MIT

Revenue analytics architecture - ARR / NRR / GRR decomposition, cohort retention, expansion drivers, segment economics, and CAC payback diagnostics. Use when: revenue analytics, ARR waterfall, NRR analysis, GRR, expansion analysis, cohort revenue retention, CAC payback, magic number, segment economics, revenue diagnostics.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Revenue Analytics (LADDER Framework)

Design a revenue analytics layer that answers *where revenue is being created, where it's leaking, and which lever to pull next* - not a dashboard of vanity totals. LADDER decomposes ARR, attributes it, diagnoses drivers, and turns analysis into named actions.

## Core Principle

**Revenue analytics fails when it stops at the totals.** Reporting ARR up-and-to-the-right tells you nothing actionable. LADDER decomposes revenue into the components a leadership team can act on within a quarter.

## The LADDER Framework

| Letter | Stage | The Question |
|--------|-------|--------------|
| **L** | Leading Indicators | Which forward-looking metrics predict ARR movement 1-2 quarters out? |
| **A** | Attribution | Where does new ARR come from - channel, motion, segment, cohort? |
| **D** | Drivers | Which 3-5 levers explain most of the variance in NRR and growth? |
| **D** | Diagnosis | What's broken or accelerating, and what's the named hypothesis? |
| **E** | Expansion Economics | What's the economics of expansion vs. new logo by segment? |
| **R** | Retention Decomposition | What's GRR, contraction, churn - by cohort and reason code? |
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add varunk130/ai-gtm-skill-library/revenue-analytics@sha256:188336149ad335eb

The line at the top of this page pins the label git:20261028.4d2cb0f, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_kl6vyieug5tljjbj.svg)](https://markdownregistry.com/a/art_kl6vyieug5tljjbj)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 3 versions of this file, between May 16, 2026 and Oct 28, 2026, about one every 83 days.

versioncommittedcommitsizeaudit
git:20261028.4d2cb0f latest2026-10-28 4d2cb0f 5,956 BA view · diff
git:20260522.2e903922026-05-22 2e90392 5,952 BA view · diff
git:20260516.4225f522026-05-16 4225f52 5,990 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (5956 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

varunk130/ai-gtm-skill-library · 7 stars · license MIT · pushed 2026-11-01 · branch master

API

GET https://markdownregistry.com/api/v1/artifacts/art_kl6vyieug5tljjbj
GET https://markdownregistry.com/api/v1/resolve?ref=varunk130/ai-gtm-skill-library/revenue-analytics
GET https://markdownregistry.com/api/v1/blob/188336149ad335eb1adaef3fdb4418fb3c1a64f090ffff402aaaa02cc0a7242c

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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