icp-research SKILL.md skillA

icp-research from thatrebeccarae/claude-marketing is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add thatrebeccarae/claude-marketing/icp-research@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
thatrebeccarae/claude-marketing
Path
skills/icp-research/SKILL.md
Versions recorded
2
Latest version
v1.0.0, committed Mar 18, 2026
First version recorded
Mar 18, 2026
Size
5,037 bytes
Repository stars
191
License
MIT

Build detailed ideal customer profiles with pain points, objections, buying triggers, and messaging angles. Includes community research to find where ICPs gather online and extract their exact language. Use when researching audiences, creating buyer personas, or developing targeted messaging.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# ICP Research

Build comprehensive ideal customer profiles for targeted marketing, including community discovery and voice-of-customer language extraction.

## Workflow

### 1. Gather Product Context

- What do you sell?
- Key features and differentiators
- Pricing model and range
- Current customers (who buys today?)

### 2. Define Market

- Industry / vertical
- Company size (employees, revenue)
- Geography
- B2B vs. B2C vs. B2B2C

### 3. Build Persona

**Demographics:**
- Job title and seniority level
- Department and reporting structure
- Company size and revenue range
- Industry and sub-vertical
- Geography and timezone

**Psychographics:**
- Daily responsibilities (what fills their calendar)
- Goals they are measured on (KPIs, OKRs)
- Frustrations and daily friction
- Career aspirations
- How they stay informed (publications, podcasts, communities)

**Buying Behavior:**
- Who influences the decision?
- Who approves the budget?
- What is the buying process? (self-serve, demo, RFP, committee)
- Evaluation criteria (price, features, support, integration)
- Typical buying timeline

### 4. Map Pain Points

| Category | Questions to Answer |
|----------|-------------------|
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add thatrebeccarae/claude-marketing/icp-research@sha256:df7eec3ce0c4df8c

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_mk6kb47jvfv3p4n5.svg)](https://markdownregistry.com/a/art_mk6kb47jvfv3p4n5)

3 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, all committed on Mar 18, 2026.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-03-18 13b4d57 5,037 BA view · diff
v1.0.02026-03-18 61c70b6 4,828 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (5037 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

thatrebeccarae/claude-marketing · 191 stars · license MIT · pushed 2026-05-14 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_mk6kb47jvfv3p4n5
GET https://markdownregistry.com/api/v1/resolve?ref=thatrebeccarae/claude-marketing/icp-research
GET https://markdownregistry.com/api/v1/blob/df7eec3ce0c4df8ccefb162af6071e9ce0cb15a1c9a53e71023047be9834fcfb

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in thatrebeccarae/claude-marketing

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