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customer-analytics skillA

customer-analytics is agent-read markdown (skill) from varunk130/ai-gtm-skill-library: Customer analytics framework - cohort retention, lifecycle funnels, engagement scoring, segmentation, and behavioral diagnostics for product and CS teams. Use when: customer analytics, cohort analysis, retention curve, engagement score, customer segmentation, behavioral analysis, lifecycle funnel, RFM, activation diagnostics, usage analysis..

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What the file says

# Customer Analytics (LENS Framework)

Design a customer analytics architecture that answers *which customers, doing what, are driving (or breaking) the business* - instead of dashboards full of vanity counts. LENS produces a defensible segmentation, a retention model, an engagement score, and a behavioral diagnostic loop that PMs and CS can act on weekly.

## Core Principle

**Customer analytics fails when it stops at "users went up." LENS forces decomposition into *who*, *what*, *when*, and *why* - the four axes a dashboard usually collapses into one number.**

## The LENS Framework

| Letter | Stage | The Question |
|--------|-------|--------------|
| **L** | Lifecycle Mapping | What are the named lifecycle stages and what does each one's "good" look like? |
| **E** | Engagement Scoring | What weighted score combines depth, breadth, and recency of value events? |
| **N** | Net Retention Decomposition | Where exactly is NRR coming from - new logo, expansion, contraction, churn? |
| **S** | Segment Behavior | Which segments behave differently, and which behavioral cohorts predict outcomes? |

## Lifecycle Stages

| Stage | "Good" Signal | Diagnostic |
…

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How to install

Latest version
mdr add varunk130/ai-gtm-skill-library/customer-analytics@git:20260625.9529148
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Versions

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git:20260625.9529148 latest2026-06-25 9529148 5,673 BA view · diff
git:20260522.2e903922026-05-22 2e90392 5,675 BA view · diff
git:20260516.4225f522026-05-16 4225f52 5,713 BA view

Audit of the latest version

A  17 of 17 checks passed. Deterministic, no model, same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (5673 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

varunk130/ai-gtm-skill-library · 6 stars · license MIT · pushed 2026-09-19 · branch master

API

GET https://markdownregistry.com/api/v1/artifacts/art_pok4dzvjpljyersc
GET https://markdownregistry.com/api/v1/resolve?ref=varunk130/ai-gtm-skill-library/customer-analytics
GET https://markdownregistry.com/api/v1/blob/783f6a28d15243fbd920e968d9791c3b00efc0ed65e7b91fa8ae062f43e66555

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