win-loss-review SKILL.md skillA

win-loss-review from getcargohq/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add getcargohq/gtm-skills/win-loss-review@v0.1.2

Pins v0.1.2 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
getcargohq/gtm-skills
Path
win-loss-review/SKILL.md
Versions recorded
4
Latest version
v0.1.2, committed Oct 18, 2026
First version recorded
Oct 2, 2026
Size
24,418 bytes
Repository stars
3
License
MIT

Run a monthly win-loss review of your CRM''s closed deals, landed in context/ as one pull request: the ICP verified against won versus lost with a disqualifier, dated insights with counts and denominators, objections from recorded lost reasons, and a client file per closed-won account; a five-line Slack digest says what changed. Never edits a persona, nor the ICP after the first pass. Triggers: "verify our ICP against won and lost deals", "what do closed-lost deals say about who we should not…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Win-loss review

**State: to-be-approved.** Deploy-verified against a live workspace: not yet. Treat `Done when`
below as the acceptance test and review `cargo-ai project plan` before deploying. Make no outcome claim
for this skill until it is approved.

## The outcome

What the CRM knows about who buys and who does not stops living in a report nobody reopens. Once a
month one agent runs, and two things land in your repository:

1. **The context files.** On the first pass the agent verifies `icp/` against what separates won
   from lost and names a disqualifier; it writes dated `insight/` files in three buckets (who we
   talk to, where we win, where we lose), every count with its denominator; `objection/` files from
   lost reasons where the CRM records them; and a `client/` file per closed-won account. Every month
   after, it appends what the new deals say and edits nothing that exists.
2. **The run record.** `outputs/<date>-win-loss-review/README.md` holds every query's result,
   counts and ids only, so every `[R: <query>]` tag in the context files points somewhere a reader
   can check. Its date is where next month starts.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add getcargohq/gtm-skills/win-loss-review@sha256:295445f5b9bdca3c

The line at the top of this page pins the label v0.1.2, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_qltpbx4moezax4zz.svg)](https://markdownregistry.com/a/art_qltpbx4moezax4zz)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 4 versions of this file, between Oct 2, 2026 and Oct 18, 2026, about one every 5 days.

versioncommittedcommitsizeaudit
v0.1.2 latest2026-10-18 8260cdd 24,418 BA view · diff
v0.1.12026-10-17 0ed1824 24,315 BA view · diff
v0.1.02026-10-02 59c6320 24,321 BA view · diff
v0.1.02026-10-02 fd55bdf 24,452 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (24418 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

getcargohq/gtm-skills · 3 stars · license MIT · pushed 2026-10-20 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_qltpbx4moezax4zz
GET https://markdownregistry.com/api/v1/resolve?ref=getcargohq/gtm-skills/win-loss-review
GET https://markdownregistry.com/api/v1/blob/295445f5b9bdca3c906d904b79a9d220eba50b35f44bc58fa4ee870cd4e223ce

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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